Who we are

• We are an African global university standing confidently amongst the world’s greatest universities.
• We are driven to create a lasting, positive impact on this world and are enthused to build a better future together.
• We are courageous, contemporary and respectful.

What we do

We inspire and empower people to transform knowledge into having a positive impact for the future.

Our values

Our brand essence: Make today matter

Make today matter drives our core pillars of research, teaching, and learning, and inspires how we constantly evaluate and optimise our methodologies to ensure the knowledge and solutions we discover are both relevant today, and robust enough to have a lasting, positive impact on our world as embodied in our ethos, #TheUPWay! 

It is an inspiring call-to-action to every student, alumni, staff member, stakeholder, and partner to take an active role in uplifting our communities and guiding our shared future towards one that is ethical and kind as a demonstration of how we live and impact #TheUPWay!

Click here to find out more how we make today matter https://www.up.ac.za/article/3167289/making-the-up-brand-matter

Our logo

The shield on our logo is a symbolic representation of industriousness, heritage and unity. Our motto, the Latin phrase Ad Destinatum Persequor, translates to “With zeal and perseverance, strive towards the goal”. The three languages used in the wordmark signify diversity and inclusivity.

Colours

• UP Blue.
• UP Red.
• UP Ochre.

Brand resources

Click here to find everything you need to ensure that your marketing and communications, presentations, leaflets, posters and invitations adhere to UP’s official brand policy.

The hub contains campaign material, photos, videos, and templates for your ease of reference and to ensure that you always represent UP in the best possible way to the public and other stakeholders in all our marketing communication initiatives including conferences and other events.