Business analytics 370

Module code OBS 370
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Evaluates how to strategically align, plan for and direct investments in, and governance of, processes for continuous renewal of analytic deployments in business. An overview of analytics in the business context will be provided that will cover: concepts of strategic and operational analytics; overview of concepts like dimensional modeling, the Model Life cycle, data mining, big data, KPIs and metrics, ERP and analytics, in-database/memory analytics; real-time analytics and data stream analysis. The applied decision making aspect will focus on mastering quantitative modeling tools and techniques for business decision-making and deterministic optimisation techniques.

Module credits 20.00
Prerequisites Admission to exam in OBS 359.
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 2

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