Marketing students ‘rise and shine’ with Satiskin exam projects

Posted on October 14, 2019

The third-year BCom (Marketing Management) students partnered with AMKA products (Pty) Ltd for their practical project for 2019. Although AMKA products has a variety of brands in their stable, the students worked on the Satiskin shower gel range. The challenge posed to the students was to create awareness for Satiskin shower gel in the 18-25 year female middle-income market. Student teams had to develop an integrated brand communication plan to increase the awareness of Satiskin shower gel linked to the ‘Rise and Shine’ slogan. The plan had to include a digital marketing strategy, shopper marketing strategy as well as an experiential campaign. Students presented their plans to a panel of Satiskin executives and lecturers on 26 August 2019 as part of their final examination.
 
Students’ hard work paid off as the exam panel was very impressed with the high quality of their exam presentations and creative ideas. Students’ efforts were recognised and their achievements celebrated with a prize-giving event sponsored by Satiskin in September 2019.
 
    
 Team Vital Vision all dressed in green to reflect
the sustainability focus of their exam presentation with ideas such as recycled branded shopping bags (as seen on photo) and shower gel refill.
 
 
Team Oblivion, pleased that their exam presentation themed ‘Indulge your senses’ is successfully completed
 
 
 
Team Pentagon ready for their exam presentations
 
 
 
Team Lighthouse feeling excited about finishing the year on a high note after they received very positive feedback from the exam panel
 
 

Karen Kohler, Satiskin brand manager (3rd from left) with the winning team Elixir in the Best digital marketing strategy categor

 
Prof Wiese, lecturer (centre) with the best
student presenters for the module Toni
Pitso and Tayla Jonker, each receiving a
Satiskin product hamper
 
 
 
Karen Kohler, Satiskin brand manager (3rd from left) with the category winners – Best shopper marketing strategy and overall runners-up of the project, Team Lighthouse  
The overall winners for the Satiskin project was
team Sati-solutions, seen in action during one of their on-campus activations for the project, each team member received a cash prize of R1000 from Satiskin
 
The brand manager of Satiskin, Karen Kohler concluded the event and project for 2019 by congratulating the students on their outstanding performances and shared her excitement to implement some of the students’ ideas and suggestions.
- Author Department of Marketing Management
Published by Liesl Oosthuizen

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