Celebrating industry projects for honours students in Marketing Management

Posted on December 05, 2019

On Thursday 14 November 2019, the Department of Marketing Management and the Marketing Management honours class of 2019 concluded the year by celebrating the students’ achievements with a prize-giving function. Throughout the year the honours students were given various client challenges and the winners for each challenge were formally announced that evening.
The focus of the Marketing Management honours programme is to prepare students for the world of work in the marketing industry, in addition to developing the necessary research acumen to pursue further postgraduate qualifications. The programme follows an apprentice-style model, which exposes students to actual clients and real-life client briefs. The students complete various tasks and client challenges, which give them the opportunity to practically apply the theory they learnt in their undergraduate degree to the marketing field.
The prize-giving function commenced with Prof Yolanda Jordaan, Head of the Department of Marketing Management, congratulating the honours class of 2019 on their achievements. Prof Jordaan also encouraged the students to remain connected with the Department, especially considering the Department’s 50-year birthday celebrations taking place in 2020.
Two guests spoke at the function. First, Mr Enrico du Plessis, Chairperson of the Professional Designation Board at the Marketing Association South Africa (MASA), told the soon-to-be honours graduates about an initiative launched by MASA. MASA is the professional body for the South African marketing profession and regulates professional marketer designations. Mr Du Plessis, who holds a BCom Hons degree and is a Certified Chartered Marketer South Africa (CMSA), explained that being a professional marketer promotes an individual’s career prospects, adding status and prestige to the marketing profession.
Next, Mr Pierre Coetzee from PPS for Professionals informed the students that PPS is the only mutual financial services company in South Africa that focuses exclusively on graduate professionals, providing tailor-made insurance, investment and healthcare solutions to their members. Mr Coetzee holds a Master’s degree in Marketing and is currently completing his Doctorate in Business Administration (DBA).   
Mr Enrico du Plessis, MASA    Mr Pierre Coetzee, PPS

After the speeches, students enjoyed cocktail snacks, after which the winners of each client challenge for the honours modules were announced by the respective lecturers.

Top prize winners – Marketing of Services
Team Discovery Pals, from left to right: Tyrone Hart, Kevin Canada and Tjeripo Hijarunguru
Top prize winners – Marketing Research
From left to right: Jared Miller, Atari Middleton, Jadon McDermott and Tiago Martins
Top prize winners – Strategic Marketing Management
Italteam: Kevin Canada, Radlyn Naidoo and Tyrone Hart
Top prize winners – Marketing in Practice
Team KZ, front row: Andrew van Vuren
back row: Onkgopotse Mokwana, Jancke Martins, Stephanie Assis, Precious Malokane and Kathryn Bennett
Top prize winners – Marketing in Practice Digital Game
Team Tabby Tech, from left to right: Precious Malokane, Tshepang Molemone, Dibueng Bosman, Andrew van Vuren, Adél van Eeden and Tjeripo Hijarunguru
The evening ended off in a light-hearted way, with the students having the opportunity to announce “gag awards” for their peers and lecturers. Each student received a class photograph sponsored by PPS. The Department of Marketing Management wishes our honours students all the best in their respective careers!
The BCom Honours in Marketing Management class of 2019
- Author Department of Marketing Management
Published by Liesl Oosthuizen

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