Posted on October 20, 2015
The Tourism Management Division hosted Prof Dimitris Koutoulas from the University of Patras in Greece during September 2015.
Posted on October 06, 2015
The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.
Posted on September 09, 2015
The 27th annual Southern African Institute for Management Scientists (SAIMS) Conference, themed ‘Management in Southern Africa: Change, Challenge and Opportunity’, was hosted on 30 August 2015 in conjunction with the School of Management Studies at the University of Cape Town.
Posted on September 08, 2015
During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.
Posted on August 31, 2015
The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...
Posted on August 26, 2015
On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.
Posted on August 25, 2015
Two industry experts from Etiket brand design and marketing agency, a company who builds belief through narrative, delivered a guest lecture to the third-year Marketing Management class on 13 August 2015.
Posted on July 29, 2015
The Department of Marketing Management hosted a farewell function for Prof Gustav Puth on Friday, 19 June 2015 at the Serengeti hall on UP’s Hatfield Campus.
Posted on July 16, 2015
Following a programme review and extensive industry feedback, the format of the GfK programme in Marketing Research offered by the Department of Marketing Management at the University of Pretoria (UP) will be changed in 2016.
Posted on June 23, 2015
The honours students of the Department of Marketing Management had to conceptualise a promotional video for the Faculty of Economic and Management Sciences (EMS), through means of a storyboard. A storyboard, according to Oscar-winning director Martin Scorsese, is the way to visualise the entire...
Posted on June 18, 2015
The Department of Marketing Management hosted two marketing research experts from market research institute GfK SE in May 2015. Mr Norbert Wirth, GfK SE’s Global Head of Data and Sciences based in London, presented a lecture on the role of smart data in the world we live in, and how social...
Posted on June 10, 2015
The Department of Marketing Management teams up with the Human Resources Development (Learning and Development) team from South African Breweries (SAB) to expose students to valuable selling skills as part of the third-year BCom Marketing Management module Personal Selling and Account Management...
Posted on June 08, 2015
More than 25 000 high school learners and parents stepped away from their weekend routine to take part in the University of Pretoria’s Open Day on 23 May 2015. The atmosphere on UP’s Hatfield Campus was energetic and the grounds was filled with enthusiastic high school learners...
Posted on June 03, 2015
Two staff members of the Department of Marketing Management, Prof Melanie Wiese and Ms Giselle du Plessis, were invited as speakers at the South African National Library and Information Consortium’s (SANLiC’s) annual conference, held 19-20 May 2015 in Johannesburg, with more than 120...
Posted on June 03, 2015
Worms and zombies, phishing and hacking, social engineering and mass mailing... These may sound like random words or phrases reminiscent of a science fiction novel, yet they fall under an umbrella term known as spamming. British born and bred, Mr Alastair Tempest from Conock Consultancy presented...
Posted on May 26, 2015
On Wednesday, 6 May 2015 the BCom (Hons) Marketing Management students had the privilege of presenting digital marketing campaign ideas to a panel from Bosch.
Posted on May 26, 2015
In April 2015 the Marketing Management honours class had the privilege of listening to an alumnus from the Department, Mrs Nicolette Singh, who is currently Marketing Lead at Avanade SA. As the role of Marketing Lead is possibly one of the highest positions any marketing professional could reach,...
Posted on May 26, 2015
Mr Wynand Coetzer, Head of Strategy at Base2, a digital agency, presented a stimulating and fascinating guest lecture to the third-year Integrated Practical Project class on 5 May 2015.
Posted on May 12, 2015
A potato is more than just a starch. It is a vegetable full of potential for innovative and fun meal ideas. This is the message that Ms Immaculate Zinde, manager of product promotions at Potatoes SA (PSA) delivered to the third-year Marketing Management students during a guest lecture in March...
Posted on April 10, 2015
The honours students in the Department of Marketing Management are involved in a community engagement project with the Phyllis Roberson Home as part of their formal degree programme.
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