Posted on April 12, 2017
The lives of 40 Marketing Management students were changed on Wednesday, 29 March 2017, when they were informed that they were recipients of the 2017 Banking Sector Education and Training Authority (BANKSETA) bursaries. For these bursaries, 40 of the best performing BCom (Marketing Management)...
Posted on April 10, 2017
On 22 March 2017, the BCom Honours (Marketing Management) class was privileged to receive the opportunity to work on their first client challenge given to them by the research company, Consulta.
Posted on April 05, 2017
The Marketing Management students in the Consumer Behaviour module had the privilege of hosting Prof Ernest North as a guest lecturer on 27 March 2017.
Posted on April 04, 2017
On 15 and 16 March 2017, the Consumer Behaviour students in the Department of Marketing Management were given the unique opportunity to come dressed up for class and partake in a class competition.
Posted on March 15, 2017
On 15 February 2017, Ms Virginie Dias-Tagnon (Talent Director – Africa) and Ms Funeka Sogoni (Recruitment Manager) from the cosmetics company L’Oréal visited the third-year Marketing Research students to brief them about the annual L’Oréal Brandstorm Challenge.
Posted on December 14, 2016
The partnership between the Department of Marketing Management at UP and Bridgestone South Africa reached exciting new heights in 2016. During the third-year Marketing Management Practical Project module, which provides students with the opportunity to practically apply theory to the marketing...
Posted on December 05, 2016
The Department of Marketing Management hosted Prof Robin Coulter from the University of Connecticut from 5 to13 November 2016. Prof Coulter’s research focuses on consumer behaviour issues. She is the President of the Academic Council for the American Marketing Association, and is an active...
Posted on October 26, 2016
A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...
Posted on October 18, 2016
The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...
Posted on October 07, 2016
Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.
Posted on October 07, 2016
The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...
Posted on October 07, 2016
Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...
Posted on October 06, 2016
The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.
Posted on October 06, 2016
Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...
Posted on September 19, 2016
The beginning of spring marked a time of celebration when the Faculty of Economic and Management Sciences held its graduation ceremony in the Rembrandt Hall at the LC de Villiers Sports Campus on 2 September 2016.
Posted on September 15, 2016
The Tourism Management Division of the Faculty of Economic and Management Sciences hosted a Tourism Symposium on 9 September 2016, with Minister of Tourism, Mr Derek Hanekom, as guest speaker.
Posted on September 05, 2016
Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.
Posted on September 01, 2016
Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.
Posted on August 22, 2016
The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...
Posted on August 19, 2016
Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.
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