Posted on July 17, 2018
As Jamie Notter once said, “Innovation is change that unlocks new value”, and what better place to get inspired than the Madex expo.
Posted on July 16, 2018
On Wednesday evening, 6 June 2018, the annual EMS Faculty Awards Function was hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences’ staff members.
Posted on June 21, 2018
Dr Michael Humbani received his PhD degree at the Autumn graduation ceremony of the University of Pretoria on 2 May 2018.
Posted on June 21, 2018
Academic staff in the Faculty of Economic and Management Sciences were honoured for the excellence they achieved in teaching and learning, as well as research, at the prestigious annual EMS Awards Function, which was held on 6 June 2018.
Posted on June 19, 2018
In partnership with Italtile (leaders in the retail of premium quality porcelain & ceramic tiles, sanitary ware, taps, bathroom furniture and accessories), the BCom Marketing 3rd year students at the University of Pretoria had an opportunity to gain hands-on sales experience at...
Posted on June 15, 2018
Mrs Le-André Sheldon graduated with a BAdmin in Public Management (Option: Public Administration) degree on 7 May 2018. Mrs Sheldon, an administrative staff member in the Department of Marketing Management, juggled many balls, being a wife, a mom, an employee and a student, to successfully...
Posted on June 14, 2018
The Marketing Management honours students were tasked to create awareness among UP students about the Hatfield City Improvement District (Hatfield CID) and the services it offers.
Posted on June 08, 2018
On 8 May 2018, the third-year Marketing Management students received a visit from Mr Johan Kleynhans for a guest lecture on strategic issues to consider when writing marketing communication plans. As part of the students’ practical project, they have to develop a marketing communication...
Posted on June 08, 2018
Ms Nomonde Gama, an entrepreneur, strategic thinker and challenger who is passionate about building brands, addressed the third-year Marketing Management students on 15 May 2018 on the importance of segmentation, targeting and positioning. Her presentation provided valuable food for thought that...
Posted on June 05, 2018
The third-year students studying BCom Marketing Management at the University of Pretoria kicked off the 2nd quarter of the year with a big bang. For a third consecutive year, the Department of Marketing Management is partnering with Bridgestone South Africa on an exciting practical project, for...
Posted on May 22, 2018
The prize for the top third-year student group in the Practical Marketing module for 2017 included a weekend trip to Sun City. For this project, the third-year Marketing Management students were given a challenge to increase awareness of the Firestone brand among one of four distinct target...
Posted on May 22, 2018
Prof Yolanda Jordaan, Head of the Department of Marketing Management, attended the 382nd International Conferences on Economics and Social Sciences (ICESS) in London on 7 May 2018. This conference is hosted by the Institute of Research Engineers and Scientists, which is a nonprofit organisation...
Posted on April 23, 2018
On Wednesday, 14 March 2018, the honours students in Marketing Management had a once-in-a-lifetime opportunity to collaborate with a group of international management students from Rutgers University in New Jersey, USA. This is the third year that Rutgers students visited the Department of...
Posted on April 20, 2018
Three PhD students (also staff members) from the University of Pretoria's Department of Marketing Management attended the Annual Conference of the Emerging Markets Conference Board (EMCB) and Doctoral Consortium, hosted by Wits Business School from 4 to 7 April 2018. The conference and doctoral...
Posted on April 16, 2018
On 20 March 2018, the second-year Marketing Management students at UP celebrated Culture Day as part of their Consumer Behaviour module. For Culture Day, students were asked to dress in their cultural attire, bring any food items, or dance/sing to depict the diversity of culture in South Africa...
Posted on April 11, 2018
Prof Wolfgang Strasdas from the Eberswalde University for Sustainable Development in Germany visited the honours class in Ecotourism at the University of Pretoria’s Hatfield Campus on 20 March 2018. As an expert in the field, he presented a noteworthy lecture on corporate social...
Posted on April 05, 2018
On Thursday, 15 March 2018, the third-year Marketing Research students at the University of Pretoria attended a guest lecture presented by Werner van Zyl, Co-founder of the Neuromarketing Association of South Africa (NMASA) and Founder/Director at Connectomes (formerly Neuromind), a consultancy...
Posted on March 22, 2018
Prof Melanie Wiese arranged an opportunity for the Strategic Marketing Management honours class of 2018 to work with Bosch on a project for their professional power tools range of products.
Posted on February 27, 2018
“A mile of highway will take you a mile, but a mile of runway will take you anywhere.” – Author unknown The Department of Marketing Management welcomed the BComHons (Marketing Management) group of 2018 on 5 February 2018 with the theme ‘fly higher’. The students...
Posted on February 21, 2018
Students from the University of Pretoria (UP) excel in marketing management practical assignment facilitated by the Faculty of Economic and Management Sciences - Department of Marketing Management, in collaboration with BISI (Bramhope International School of Innovation) - winner of the Accenture...
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