Marketing staff excels at 2018 SAIMS conference

Posted on October 10, 2018

The 2018 Southern African Institute for Management Scientists (SAIMS) conference was held at the Stellenbosch University during September, with the theme ‘Celebrating 30 years of research-inspired management advancement’.
The SAIMS conferences are held each year to create opportunities for management scientists to discuss matters of management education and research. This year’s conference drew participants and scholars from across South Africa and a guest speaker from as far afield as Poland. The keynote speaker, Prof Rafal Ohme, shared cutting-edge neuroscience research and its application in market research with the delegates.
From left to right: Prof Jordaan (Head: Department of Marketing Management, UP), Dr Humbani (UP lecturer), Prof Ohme (keynote speaker at the conference), Prof Wiese (UP lecturer), Ms Potgieter (UP lecturer) and Ms du Toit (PhD student at UP)
Four staff members and one doctoral student from the University of Pretoria’s Department of Marketing Management presented their research at the conference. The delegates included Prof Yolanda Jordaan (Head of the Department of Marketing Management), Prof Melanie Wiese, Dr Michael Humbani, Ms Danita Potgieter, and PhD student Ms Corli du Toit.
Dr Humbani and Prof Wiese presented a paper entitled ‘Predicting the continuance intention to use mobile payment services’, which was selected as the winning paper in the digital track, while Ms Potgieter presented research done in collaboration with Prof Wiese on online engagement and satisfaction. Prof Jordaan presented the research she conducted with Dr Van der Merwe and Dr Fletcher, entitled ‘The role of relationship characteristics in switching intention and behaviour in the South African mobile telecommunications industry’. This paper received the best paper award in the consumer behaviour track.
A total of 100 competitive papers from all universities across South Africa were considered for the conference, of which 63 were accepted to be presented as full competitive conference papers. Of the 63 competitive papers that were presented, only five papers were nominated for the SAIMS 2018 Overall Best Paper Award. Amongst the top five papers considered for the award, Dr Humbani and Prof Wiese’s paper was nominated for the SAIMS 2018 Best Paper Award.
The Department of Marketing Management congratulates its scholars for their achievements. Given the conducive environment in the Department, it is highly anticipated that these awards will serve as an impetus for many more research outputs in the future.
- Author Marketing Management
Published by Liesl Oosthuizen

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