Marketing honours students get hungry for new ideas with Spur
Posted on November 21, 2018
The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged to develop innovative marketing campaigns for a variety of target markets with the aim of increasing demand for the Illinois Spur in Hatfield, as part of the Marketing of Services module.
The 10 student teams, comprising six students each, presented their ideas to the client during October 2018. The presentation evening also served as a learning experience for peers, especially when listening to the panel’s questions about campaign ideas. The two Illinois Spur representatives, Mr Visser and Mrs Joubert, were extremely impressed by the quality of the presentations. They thanked the teams for their very insightful campaigns and commended each team on their hard work.
Although each team offered some excellent ideas, the teams that ultimately came out on top were The Tribe (first place for the best campaign), followed by The Red Indians (second) and The Spice Grills (third). Congratulations!
As a token of appreciation, Phillip Müller and Jeanie Horn presented Mr Visser and Mrs Joubert with gifts to thank them on behalf of the students for the amazing opportunity of being able to work with a nationwide brand such as Spur, as well as for the experience gained from such an insightful project.
The winning team – The Tribe – with Mr Eugene Visser and Mrs Rentia Joubert from Illinois Spur, Hatfield
From left to right: Nanele Mlambo, Anastasia Carnelley-Bruyns, Savanna Andreou, Juané Gubitz, Eugene Visser and Rentia Joubert (clients), and Ashleigh Lloyd
Absent: Jià Nan Helena
The Red Indians (runner’s up) with Mr Eugene Visser and Mrs Rentia Joubert from Illinois Spur, Hatfield
From left to right: Murray Welsford, Leo van Wymeersch, Nicholas Krömker, Beth de Carle, Eugene Visser and Rentia Joubert (clients), Nina Jordaan, and Jamie Tweedie
The Spice Grills (third place) with Mr Eugene Visser and Mrs Rentia Joubert from Illinois Spur, Hatfield
From left to right: Lihle Yotwana, Ahmed Elbeiti Abdelmoniem, Nicole Stapelberg, Boipelo Morwane, Nicola Jusélius, Eugene Visser and Rentia Joubert (clients), and Libby Tillema
The Flame Girls and Mark team impressed the panel with their presentation skills
From left to right: Kerry van Zyl, Moné Botha, Bianca Pienaar, Mpho Mabuza, Mark Gevers, and Rosalind Anderson
- Author Marketing Management