Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.

He spoke passionately about Lucky Beard, an agency that has experienced great success in doing things differently, challenging the status quo and focusing extensively on customer insights, while using innovative technologies to engage with consumers in a more memorable way. The agency's slogan is aptly, "Dream it. Plan it. Produce it. Repeat".

Mr Schefermann completed his BCom (Hons) Marketing Management degree at the University of Pretoria cum laude and has since worked with leading brands such as First National Bank, Jaguar, Barclays and Telkom, to name a few.

He gave a captivating and insightful presentation about the complex world of digital marketing. "The advertising and marketing game is changing at a rapid rate and there is no ‘next big thing'. Every day there is something new and consumers' ease and rate of adaption has never been higher," he said. He also discussed the effectiveness of various digital marketing strategies, the use of social media and the importance of a customer orientation in the world of marketing.

His vast experience in website analytics, mobile web and app development, digital media and social media was incorporated into the valuable guidelines and case studies he offered. The presentation equiped students to create customer-driven strategies when developing a digital marketing campaign for Bridgestone South Africa.