News

  • Top students recognised at the EMS Dean’s List Awards

    Posted on November 14, 2018

    Top performing students in the Faculty of Economic and Management Sciences were recently recognised during the annual EMS Dean’s List Awards function. The prestigious awards night is a highlight on the faculty calendar, as it honours both undergraduate and postgraduate students who have...

  • UP makes Business and Economics debut on THE subject ranking

    Posted on October 18, 2018

    The University of Pretoria has made its debut on the Times Higher Education (THE) World University Rankings by subject for Business and Economics, which incorporates the subject areas of business and management, accounting and finance as well as economics and econometrics. The recently released...

  • EMS top achievers honoured at Allan Gray awards function

    Posted on October 17, 2018

    Allan Gray, Africa's largest privately-owned investment management company, annually hosts an awards function to honour the top achievers in UP’s Faculty of Economic and Management Sciences.

  • Marketing Management students excel at Allan Gray top achievers function

    Posted on October 17, 2018

    Allan Gray hosted its annual top achievers function on Monday, 8 October 2018 at the University of Pretoria to commend the students in the Faculty of Economic and Management Sciences for their performance.

  • Marketing staff excels at 2018 SAIMS conference

    Posted on October 10, 2018

    The 2018 Southern African Institute for Management Scientists (SAIMS) conference was held at the Stellenbosch University during September, with the theme ‘Celebrating 30 years of research-inspired management advancement’.

  • Marketing honours students delight Eskom Finance Company

    Posted on October 01, 2018

    The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged by their latest client, Eskom Finance Company (EFC), to develop an innovative marketing campaign using cost-effective marketing tools and methods to sell a mortgage loan to Eskom millennial employees.

  • Marketing students experience #smashthelabel

    Posted on September 28, 2018

    The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.

  • Marketing students learn about digital developments

    Posted on September 05, 2018

    ‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...

  • Italtile rewards top UP Marketing students for their sales excellence

    Posted on September 05, 2018

    Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...

  • Emeritus professor receives international lifetime achievement award

    Posted on August 31, 2018

    Emeritus Prof Ernie Heath, together with Prof Melville Saayman from North-West University, were the first-ever recipients of the Tourism Educators South Africa (TESA) Lifetime Award at the 7th Biennial International Tourism Studies Association (ITSA) & 2nd Tourism Educators South Africa...

  • Marketing students learn about building iconic brands through creativity

    Posted on August 31, 2018

    Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.

  • The past meets the present: Department of Marketing Management Alumni Evening

    Posted on August 31, 2018

    With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.

  • UP Marketing honours students gain INSIGHT into the Consulta challenge

    Posted on August 31, 2018

    During the month of August, the University of Pretoria’s 2018 BCom Honours in Marketing Management students presented solutions to a panel consisting of four representatives from Consulta and two lecturers. Consulta is a leading customer experience consulting and market research firm in...

  • Women’s month: Spotlight on EMS achievers

    Posted on August 24, 2018

    The national commemoration of Women’s Month offers an opportunity to not only pay homage to the women who took to the streets in 1956 to march against the unjust pass laws of the day, but also to celebrate a new generation of women who have taken the baton forward and are making a...

  • Marketing honours students selected for Discovery internship programme

    Posted on August 22, 2018

    The Marketing Management honours programme is designed to prepare students for the world of work.

  • Marketing Management students get ‘mixed up’ with Schweppes

    Posted on August 17, 2018

    The Department of Marketing Management and Coca-Cola launched the 2018 second-year practical student project at the beginning of August.

  • Rolling down to Brits for the Bridgestone factory tour

    Posted on August 08, 2018

    One of the highlights of the third-year UP-Bridgestone marketing project is the Bridgestone factory tour.

  • Marketing Management students deliver Supa Quick results

    Posted on August 07, 2018

    “Good luck guys, your presentation will be great!” This was the sound of BEM 356 students encouraging each other before presenting the first deliverable of their third-year marketing project to a panel of representatives from Bridgestone and Supa Quick.

  • Marketing students ‘live beautifully’ with Italtile

    Posted on July 25, 2018

    Italtile provided the Strategic Marketing Management honours students with a practical marketing challenge that served as their exam project. Students had to develop a promotional strategy for Italtile with the goal of increasing the footfall in showrooms in general, but specifically to increase...

  • Marketing students team up with Italtile for sales experience

    Posted on July 17, 2018

    Italtile, global retailer of tiles, sanitaryware and related products, partnered with the Department of Marketing Management to provide the third-year BCom Marketing Management students with an opportunity to gain hands-on sales experience in the Personal Selling and Account Management module.

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