Posted on June 12, 2019
The Department of Marketing Management at the University of Pretoria is partnering with the Heartfelt Arena, an event-hosting organisation based in Pretoria, as part of the students’ practical project at honours level. The partnership will see the Marketing Management honours students...
Posted on June 12, 2019
The BCom Marketing Management honours students in UP’s Faculty of Economic and Management Sciences were approached by FLY@UP, to develop an innovative experiential marketing campaign to entice UP students to use the resources offered by FLY@UP. The students were tasked to create relevant,...
Posted on June 07, 2019
The Faculty of Economic and Management Sciences hosted its annual awards function on 5 June 2019 in celebration of the achievements of academic staff during 2018.
Posted on June 03, 2019
Prof Anneli Douglas of the Tourism Management Division in the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the University of Pretoria’s Academic Achiever Awards, held on 21 May 2019.
Posted on May 28, 2019
With the belief that millennials and younger generations will make up three quarters of all consumers and travellers by 2025, it is not surprising that there is a huge interest in millennials’ travel behaviour.
Posted on May 28, 2019
The MCom Marketing Management students were given an expert guest lecture on ethics in research early in May 2019.
Posted on May 28, 2019
The third-year BCom Marketing Management students are partnering with AMKA Products for their practical project in 2019.
Posted on May 23, 2019
Dr Tania Maree, one of the authors of the textbook Consumer Behaviour: South African Psychology and Marketing Applications, presented to the second-year Marketing Management students during April 2019.
Posted on April 30, 2019
The Department of Marketing Management celebrated its top students for 2018 at the annual awards function held on Tuesday, 16 April 2019. The students, together with their family members, were hosted at a breakfast function prior to their graduation ceremony at the Hillcrest Campus.
Posted on April 26, 2019
UP Marketing students learn about ‘Selling online? It’s personal!’ Business owner Michelle D presented a guest lecture to the third-year Marketing Management students in 2019 on how personal selling differs in the online space compared to in-store.
Posted on April 25, 2019
The BCom Honours (Marketing Management) students at the University of Pretoria were treated to a once-in-a-lifetime experience – a collaboration with a group of international students during their Marketing of Services class.
Posted on April 25, 2019
The third-year Marketing Management students are involved in a research project for Tuks FM as part of their Marketing Research module.
Posted on April 16, 2019
The BCom Honours in Marketing Management students at the University of Pretoria were tasked with developing a marketing campaign for a rapidly growing South African organisation called Seriously Addictive Mathematics (S.A.M).
Posted on April 15, 2019
A library training session was held for the BCom Honours in Marketing Management class of 2019 on 18 February, led by Mr Thulani Mahlangu, the Marketing Management Information Specialist in the Faculty of Economic and Management Sciences Library, to assist students towards the completion of the...
Posted on April 15, 2019
Ms Corli du Toit, a behavioural researcher working within a modern neuroscience laboratory known as the Market Insights and Neuro Discoveries (MI.ND) Lab, addressed the second-year Marketing Management students at the University of Pretoria on 4 March 2019. Ms Du Toit, a current PhD student...
Posted on March 18, 2019
The University of Pretoria’s BCom Honours Marketing Management class of 2019 were put to the test when they prepared for their first client presentation in their honours year. The presentations to Consulta tested the students’ research, analytical and problem-solving skills, as well...
Posted on December 14, 2018
The collaboration between the Department of Marketing Management and industry partners offers students the opportunity to put theory into practice and gain invaluable hands-on experience.
Posted on December 05, 2018
Mrs Jade Verbeek, lecturer and PhD student in the Department of Marketing Management, was the worthy student recipient of the 2018 Stephan and Pierre Viljoen Award to the value of R50 000.
Posted on November 30, 2018
University, manufacturer join in helping educate those in the industry.
Posted on November 21, 2018
The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged to develop innovative marketing campaigns for a variety of target markets with the aim of increasing demand for the Illinois Spur in Hatfield, as part of the Marketing of Services module.
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