GfK Verein is a think tank organisation dedicated to global market research expertise and in-depth collaboration with leading universities across the globe. The Department of Marketing Management at The University of Pretoria has been selected as part of the Future and University Programmes cooperation.
The Department of Marketing Management is working on joint-research projects with GfK Verein. This research delves into currently relevant market and social research topics.
A newly equipped and state-of-the-art Prosumer Decision Lab, powered by GfK Verein, functions to support these innovative research projects.