News

  • Marketing students proudly serving Hatfield

    Posted on June 14, 2018

    The Marketing Management honours students were tasked to create awareness among UP students about the Hatfield City Improvement District (Hatfield CID) and the services it offers.

  • Expert in the motor industry shares insight with students

    Posted on June 08, 2018

    On 8 May 2018, the third-year Marketing Management students received a visit from Mr Johan Kleynhans for a guest lecture on strategic issues to consider when writing marketing communication plans. As part of the students’ practical project, they have to develop a marketing communication...

  • How marketers can put the “value” in value proposition

    Posted on June 08, 2018

    Ms Nomonde Gama, an entrepreneur, strategic thinker and challenger who is passionate about building brands, addressed the third-year Marketing Management students on 15 May 2018 on the importance of segmentation, targeting and positioning. Her presentation provided valuable food for thought that...

  • Marketing Practical Project off to a “Supa Quick” start

    Posted on June 05, 2018

    The third-year students studying BCom Marketing Management at the University of Pretoria kicked off the 2nd quarter of the year with a big bang. For a third consecutive year, the Department of Marketing Management is partnering with Bridgestone South Africa on an exciting practical project, for...

  • Prof Jordaan wins best paper award

    Posted on May 22, 2018

    Prof Yolanda Jordaan, Head of the Department of Marketing Management, attended the 382nd International Conferences on Economics and Social Sciences (ICESS) in London on 7 May 2018. This conference is hosted by the Institute of Research Engineers and Scientists, which is a nonprofit organisation...

  • Bridgestone rewards top student group with trip to Sun City

    Posted on May 22, 2018

    The prize for the top third-year student group in the Practical Marketing module for 2017 included a weekend trip to Sun City. For this project, the third-year Marketing Management students were given a challenge to increase awareness of the Firestone brand among one of four distinct target...

  • Marketing across disciplines and continents

    Posted on April 23, 2018

    On Wednesday, 14 March 2018, the honours students in Marketing Management had a once-in-a-lifetime opportunity to collaborate with a group of international management students from Rutgers University in New Jersey, USA. This is the third year that Rutgers students visited the Department of...

  • Marketing PhD students network with international scholars at EMCB conference

    Posted on April 20, 2018

    Three PhD students (also staff members) from the University of Pretoria's Department of Marketing Management attended the Annual Conference of the Emerging Markets Conference Board (EMCB) and Doctoral Consortium, hosted by Wits Business School from 4 to 7 April 2018. The conference and doctoral...

  • Celebrating cultural diversity in Marketing class

    Posted on April 16, 2018

    On 20 March 2018, the second-year Marketing Management students at UP celebrated Culture Day as part of their Consumer Behaviour module. For Culture Day, students were asked to dress in their cultural attire, bring any food items, or dance/sing to depict the diversity of culture in South Africa...

  • Germany meets South Africa in Ecotourism

    Posted on April 11, 2018

    Prof Wolfgang Strasdas from the Eberswalde University for Sustainable Development in Germany visited the honours class in Ecotourism at the University of Pretoria’s Hatfield Campus on 20 March 2018. As an expert in the field, he presented a noteworthy lecture on corporate social...

  • Exposing Marketing Research students to brain-based marketing

    Posted on April 05, 2018

    On Thursday, 15 March 2018, the third-year Marketing Research students at the University of Pretoria attended a guest lecture presented by Werner van Zyl, Co-founder of the Neuromarketing Association of South Africa (NMASA) and Founder/Director at Connectomes (formerly Neuromind), a consultancy...

  • Marketing students help power tools to go digital

    Posted on March 22, 2018

    Prof Melanie Wiese arranged an opportunity for the Strategic Marketing Management honours class of 2018 to work with Bosch on a project for their professional power tools range of products.

  • Marketing Management honours students fly higher

    Posted on February 27, 2018

    “A mile of highway will take you a mile, but a mile of runway will take you anywhere.” – Author unknown The Department of Marketing Management welcomed the BComHons (Marketing Management) group of 2018 on 5 February 2018 with the theme ‘fly higher’. The students...

  • BISI brings UP talent to the forefront

    Posted on February 21, 2018

    Students from the University of Pretoria (UP) excel in marketing management practical assignment facilitated by the Faculty of Economic and Management Sciences - Department of Marketing Management, in collaboration with BISI (Bramhope International School of Innovation) - winner of the Accenture...

  • Corruption and state capture: Research gives 'voice' to ordinary South Africans

    Posted on December 07, 2017

    The Centre for Communication and Reputation Management at the University of Pretoria recently commissioned a study to explore the views of ordinary South Africans regarding corruption and state capture.

  • Final cheers to Appletiser

    Posted on December 01, 2017

    On 14 November 2017, the Department of Marketing Management and Appletiser celebrated the winners of the Appletiser project for the second-year Marketing Management students.

  • Third-year Marketing Management Practical Project with Firestone rolls to a close

    Posted on November 23, 2017

    The third-year Marketing Management students’ practical project, in partnership with Bridgestone, ended on a high note with a classy prize-giving function on 11 October 2017.

  • Marketing Management students get “on top” of “on-premise channel”

    Posted on November 23, 2017

    The second-year Marketing Management students are making good progress on their practical project for Appletiser, which forms part of their practical module

  • Marketing Management students experience the power behind experiential marketing

    Posted on November 23, 2017

    The second-year Marketing Management students, as part of their practical project, have been challenged to develop a marketing communication strategy to increase the awareness and sales of Appletiser amongst 18 to 35-year olds, within the on-premise channel.

  • UP represented at INVESTOUR Workshop

    Posted on November 14, 2017

    Prof Berendien Lubbe, Head of the Tourism Management Division, participated in the annual INVESTOUR Workshop in Las Palmas, Spain, from 16 to 17 October 2017.

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