Posted on October 29, 2014
International researcher Prof Holger Lütters, a professor from the Hochschule für Technik und Wirtschaft in Berlin, Germany, presented an insightful guest lecture to the Marketing Management honours class on ‘The power of “like” – social networks analysis’.
Posted on October 21, 2014
Spring Day 2014 was celebrated by the Department of Marketing Management in cultural style.
Posted on May 12, 2014
The Department of Marketing Management honoured its top students of 2013 at a prize giving ceremony held in April 2014. The Department had much to celebrate as 2013 was a very successful year for both students and staff.
Posted on April 07, 2014
Personal selling and account management is a new module for third-year students studying towards a BCom (Marketing Management) degree. This module aims to equip marketing students with the necessary skills and to prepare them for a career in the field of
Posted on March 25, 2014
Telani Nel completed the BComHons (Marketing Management) degree at the University of Pretoria at the end of 2013. After numerous job interviews, she was appointed at Barclays Pan Africa
Posted on March 19, 2014
To introduce the 2014 BComHons (Marketing Management) students to strategic marketing and also in line with the 2014
Posted on March 17, 2014
The BComHons (Marketing Management) students were challenged to develop and execute a fundraising/sponsorship strategy for the Phyllis Robertson Home as part of their curriculum. The aim of the challenge was to give students the opportunity to share their
Posted on February 25, 2014
The journey for the BComHons (Marketing Management) class of 2014 has officially begun and based on the first class, this group will not disappoint. The theme of the welcoming lecture was
Posted on February 25, 2014
Three staff members of the Department of Marketing Management visited the Hochschule fur Technik und Wirtschaft (HTW) in Berlin during January 2014. Drs Van Heerden, Wiese and Maree traveled to Berlin to share research ideas and initiate collaborative res
Posted on January 27, 2014
Prof Deon Nel, an alumnus of the Faculty of Economic and Management Sciences, returned to his alma mater. He has been appointed in the Department of Marketing Management from 1 January 2014.
Posted on January 24, 2014
The Department of Marketing Management pulled out all the stops to officially welcome the first-year class of 2014 on campus on Wednesday, 22 January. The eager, fresh-faced first years had been treated to an orientation that topped the bar. What better w
Posted on January 23, 2014
The Department of Marketing Management is serious about getting marketing into motion in 2014. To put the words into action, the first-year BCom (Marketing Management) students were welcomed with the song Timber by Pitbull and Kesha.
Posted on November 26, 2013
Professor Yolanda Jordaan, Head of the Department of Marketing Management and co-founder of the South African Customer Satisfaction Index (SAcsi), was most excited about the release of the first full year national customer satisfaction index on 4 November
Posted on November 22, 2013
The juxtaposition between academic and “real-world” research is a topic often debated – especially within the academic fraternity. As young researchers, the final year master’s course work in Marketing Management students found this research debate of great interest.
Posted on November 18, 2013
On 29 October 2013, the Department of Marketing Management put their honours students to the ultimate test. After an entire year of working on the Gautrain marketing project, it was time for the students to demonstrate what they had experienced and learnt
Posted on November 14, 2013
The Marketing Management Honours class of 2013 had a busy year, working on various industry challenges and meeting deadlines on a weekly basis. On Wednesday, 30 October, true to the nature of the Honours programme, the marketing class was caught off guard.
Posted on November 11, 2013
Exposure Unlimited approached the Department of Marketing Management, requesting our senior students’ involvement in the Sport Industry Summit held on 24 October 2013 in Johannesburg. This company kindly offered one student the opportunity to not only attend the summit, but to also meet and...
Posted on November 07, 2013
As part of the honours programme in Marketing, the Department of Marketing Management has placed great focus on getting the honours students equipped for the working world. Part of this involved getting professional assistance in developing a CV, creating
Posted on November 07, 2013
“When aiming to publish in popular media, ensure you have an interesting, timeous and relevant story to tell.” This was some valuable advice given to the Master’s course work students from Ms Nicolize Mulder, senior media liaison officer at the University of Pretoria.
Posted on November 01, 2013
The University of Pretoria selected one dean and 11 heads of departments to partake in UP’s prestigious Programme in Academic Leadership (PAL), presented by the Gordon Institute of Business Science (GIBS). The programme focuses on the context of academic leadership, people development and...
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