Marketing honours students campaign for the Gautrain

Posted on September 17, 2013

BComHons (Marketing Management) students faced the challenge of presenting campaigns on why to use the Gautrain.

There is no business like show business

Posted on September 13, 2013

The BComHons (Marketing Management) group was challenged to create a marketing communication campaign for the Atterbury Theatre. This took place during a visit to the Atterbury Theatre in August 2013. Mrs Paulette Reyneke, Atterbury Theatre Manager, pr

Who are the mall

Posted on August 29, 2013

On 7 August 2013, the BComHons (Marketing Management) students visited the Centurion Mall and were challenged to think in terms of the various customers that shopping malls serve.

It

Posted on August 14, 2013

Neuromarketing is a new field of marketing research that focuses on consumers' responses to marketing stimuli. Companies such as Google and Frito-Lay have used neuromarketing to measure consumer thoughts on their advertisements or products.

Marketing expert appointed

Posted on August 13, 2013

The Department of Marketing Management is proud to welcome Prof Pierre Mostert as staff member in the Department from 1 August 2013.

In honour of Nelson Mandela

Posted on August 07, 2013

To celebrate Nelson Mandela’s birthday and to help the less fortunate, staff members of the Department of Marketing Management visited children at ABBA House to donate a few necessary items.

Paper on shoppers

Posted on July 24, 2013

Dr Melanie Wiese, a staff member in the Department of Marketing Management, attended the 15th Annual International Global Business and Technology Association (GBATA) conference in Helsinki, Finland during July 2013. The theme of the event was:

UP develops its leaders

Posted on July 24, 2013

Prof Yolanda Jordaan, Head of the Department of Marketing Management, was one of 12 selected University staff members to participate in the UP Programme for Academic Leadership. Designated academics attend among others an academic leadership programme pre

Establishing international relationships

Posted on July 24, 2013

Prof Yolanda Jordaan, Head of the Department of Marketing Management, visited the Hochschule f

Guess who had Kellogg

Posted on July 22, 2013

Dr Melanie Wiese ensured that her The Strategic Marketing class of BComHons (Marketing Management) students ended the first semester on a high note by taking on a challenge for Kellogg

Marketing honours students impress Newsclip

Posted on June 10, 2013

Part of the BComHons (Marketing Management) programme is to equip students with practical skills that they will need as young marketers in the industry. In order to meet this goal, the Department of Marketing Management partnered with Newsclip. The pa

Future talent meets research industry

Posted on June 07, 2013

The Future Talent Meets the Industry initiative allows students from around the world the opportunity to participate in one of the European Society for Opinion and Market Research (ESOMAR) global events. Two BComHons (Marketing Management) students from t

A marketing angle at UP Open Day 2013

Posted on May 29, 2013

The University of Pretoria

MTN expert shares knowledge on changes in the marketing environment

Posted on May 29, 2013

Ms Mapula Bodibe, MTN

Industry experts expose students to the practical side of marketing

Posted on May 29, 2013

As part of the BCom (Marketing Management) third-year practical project, the students had to develop digital and direct marketing strategies for their client, Potatoes South Africa.

Marketing campaign by students shows the power of do-it-yourself

Posted on May 22, 2013

BComHons (Marketing Management) students in the Strategic Marketing class were challenged by Bosch to design a digital marketing campaign for do-it-yourself (DIY) product introductions in the Bosch Power tools brands.

The sky is the limit for Departmental Administrator

Posted on April 24, 2013

The sky is the limit for Mrs Managa Devar, Administrator at the Department of Marketing Management. Mrs Devar received her BAdminHons (Public Administration) degree in April 2013.

Potatoes give you go

Posted on April 23, 2013

There aren

Lucky third-year Marketing Management student wins iPad4

Posted on April 17, 2013

One lucky third-year BCom (Marketing Management) student was thrilled to have won an iPad4 during class on 10 April 2013. This special event formed part of the BCom (Hons) Marketing Management programme, where honours students are involved in the executio

Franchising is the way to go!

Posted on April 15, 2013

Mr Kobus Snyman, Franchise Solution Specialist at Absa and Mr Kobus Oosthuizen, CEO of SA Franchise Warehouse visited the BCom (Hons) Marketing class on 4 April 2013 to share their knowledge and expertise on the franchise industry.