The 70 students were introduced to the honours programme and a number of ‘secret ingredients’ and ‘mystery box’ elements were shared with the group. The honours lecturers along with the Head of the Department, Prof Yolanda Jordaan, welcomed the students. Prof Jordaan compared the honours experience to the skill set needed by a chef.

Prior to the official meeting, students were requested to bring two ice cream toppings to class. The students were then divided into groups, based on the colour of their spoons and were asked to create their own unique ice cream flavour for their first strategic marketing challenge. The students already showed their creative abilities during this activity.

Prof Jordaan concluded her welcoming address by advising the students to sharpen their knife skills and to practise, prepare and persevere. “Our wish for the group is to make the most of the year and to create an incredible master piece in all that they do in 2014. We wish the honours class of 2014 well”, she said.

                                            Groups busy creating their own unique ice cream flavour.