Posted on December 07, 2017
The Centre for Communication and Reputation Management at the University of Pretoria recently commissioned a study to explore the views of ordinary South Africans regarding corruption and state capture.
Posted on December 01, 2017
On 14 November 2017, the Department of Marketing Management and Appletiser celebrated the winners of the Appletiser project for the second-year Marketing Management students.
Posted on November 23, 2017
The third-year Marketing Management students’ practical project, in partnership with Bridgestone, ended on a high note with a classy prize-giving function on 11 October 2017.
Posted on November 23, 2017
The second-year Marketing Management students are making good progress on their practical project for Appletiser, which forms part of their practical module
Posted on November 23, 2017
The second-year Marketing Management students, as part of their practical project, have been challenged to develop a marketing communication strategy to increase the awareness and sales of Appletiser amongst 18 to 35-year olds, within the on-premise channel.
Posted on November 14, 2017
Prof Berendien Lubbe, Head of the Tourism Management Division, participated in the annual INVESTOUR Workshop in Las Palmas, Spain, from 16 to 17 October 2017.
Posted on October 27, 2017
There was excitement, energy and passion amongst the University of Pretoria’s second-year Marketing Management students as they were introduced to their project partner for their practical module in July 2017
Posted on October 13, 2017
The 29th Annual Conference of the Southern African Institute for Management Scientists was held from 10 to 12 September 2017.
Posted on September 26, 2017
The Marketing Management honours students got involved with the Wollies Animal Project, with the goal of putting their marketing skills to good use while gaining practical experience in non-profit marketing with the ‘give-a-dog-a-bone’ challenge, as part of the Strategic Marketing...
Posted on September 07, 2017
On 2 August 2017, the Marketing Management honours students received their first client challenge in the Strategic Marketing module. After two weeks of hard work and dedication, all teams presented their ideas on a pull marketing campaign to a Bosch representative. The pull marketing campaign...
Posted on September 06, 2017
On 3 August 2017, the third-year BCom Marketing Management students presented their second deliverable of the practical project module to the client, Bridgestone/Firestone.
Posted on August 29, 2017
The exam for the Marketing of Services module in the BCom Marketing Management honours degree took place on Thursday, 15 June 2017. The exam entailed a project conducted in partnership with Discovery, where students had to develop ideas for a new product aimed at millennials.
Posted on August 25, 2017
It is halfway into the year, and the BCom Honours (Marketing Management) students are anxious to secure a job for next year. The Department of Marketing Management wants to assist its students on their career journeys, and as such, the idea of a guest panel of alumni was born.
Posted on July 27, 2017
Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences. The two-week programme was held and conducted by WHU -...
Posted on July 27, 2017
Three students from the Faculty of Economic and Management Sciences (EMS) recently attended the European Bachelor Summer Institute course titled 'The Business, Political and Cultural Environment in Europe', presented at WHU - Otto Beisheim School of Management in Vallendar, Germany.
Posted on July 07, 2017
On Wednesday evening, 21 June 2017, the annual EMS Faculty Awards Function took place. The EMS Faculty Awards Function is hosted to honour and celebrate the research and teaching achievements of the Faculty of Economic and Management Sciences staff members.
Posted on June 28, 2017
The Faculty of Economic and Management Sciences celebrated the excellent research and teaching and learning achievements of academic staff members at the prestigious annual EMS Awards Function, which was held on 21 June 2017.
Posted on June 15, 2017
Prof Gené van Heerden, Associate Professor in the Department of Marketing Management, attended the Academy of Marketing Science (AMS) conference from 24 to 26 May 2017 in San Diego, California. The theme for the conference was ‘Back to the future: Using marketing basics to provide customer...
Posted on June 14, 2017
On 5 May 2017, twelve third-year Marketing Management students – one representing each Practical Project team – set off to Brits, North-West, to learn how Bridgestone’s portfolio of tyres are produced from start to finish at the plant. The students were transported in a...
Posted on June 14, 2017
It was with much excitement that the University of Pretoria opened its gates to prospective students on 20 May 2017. Shortly after 8:00 the walkways of UP’s Hatfield Campus were buzzing with scholars, parents and teachers, all eager to enquire about possible degree choices.
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