Posted on February 22, 2016
A Valentine’s Day competition was launched amongst the BCom Marketing Management students during February 2016. Students were required to invent a catchy name and slogan for a new company that supplies cakes and platters. A bonus prize was offered to students that also designed a logo. The...
Posted on February 18, 2016
Maryna Enslin, a final-year BCom Tourism Management student from the Tourism Management Division, has been selected as one of three finalists from across African tertiary institutions to present an event bid in front of a jury of industry professionals at the IMEX-MPI-MCI Future Leaders Forum...
Posted on December 11, 2015
The Department of Marketing Management, in partnership with Appletiser, launched a project amongst the BCom Marketing Management second-year students during the second semester of 2015. Students were required to develop a marketing communication plan for Appletiser with the purpose of increasing...
Posted on December 08, 2015
The Tourism Management Division in UP’s Faculty of Economic and Management Sciences hosted a Tourism Field Research Training Course early in November 2015.
Posted on November 26, 2015
How can Marketing students make a difference? This was the challenge given to the Marketing Management honours students, who were tasked with developing a fundraising strategy in support of Phyllis Robertson Home (PRH) in Pretoria as part of the curriculum of one of their practical modules.
Posted on November 20, 2015
The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.
Posted on November 10, 2015
The Department of Marketing Management hosted Ms Ineke Prinsloo, National Head of Strategy and Customer Insight at, international short-term insurance company Zurich, on 17 October 2015. Ms Prinsloo has 18 years of experience in the financial services industry. She has been a director on the...
Posted on November 06, 2015
Ms Danielle Carrick, an information designer from GfK Consumer Experiences North America in New York, presented a lecture to the MPhil Marketing Research students while she was hosted by the Department of Marketing Management on 16 and 17 October 2015.
Copyright © University of Pretoria 2025. All rights reserved.
Virtual Campus
Get Social With Us
Download the UP Mobile App