Celebrating achievers in the Department of Marketing Management

Posted on April 22, 2016

The Department of Marketing Management's annual prize-giving function took place on 14 April 2016 at the High Performance Centre (hpc). During this event, the Department’s top performers were celebrated for their various achievements.

GfK Verein partnership going from strength to strength

Posted on April 20, 2016

On 14 April 2016, the graduation of 25 students in the GfK MPhil Marketing Research programme was celebrated. The MPhil Marketing Research programme was presented by the Department of Marketing Management in collaboration with GfK Verein.

International meets local and connects over a traditional South African braai

Posted on April 15, 2016

Wednesday, 16 March 2016, was a memorable day for the BCom Marketing Management Honours class. The students met a group of management students from Rutgers University in Camden, New Jersey, and hosted them in their class, followed by an informal braai sponsored by the visitors.

One group’s will to excel

Posted on March 30, 2016

On 9 March, the BCom (Hons) Marketing Management class of 2016 presented to their first client, customer insights consultancy Consulta. There was an atmosphere of anxiety and excitement, as the students did not know what to expect.

UP-BANKSETA partnership changes the lives of students

Posted on March 24, 2016

When Prof Yolanda Jordaan, Head of the Department of Marketing Management, read that occupations in marketing and sales were identified amongst the top 100 national scarce skills in the country, she took action.

An introduction to qualitative research

Posted on March 08, 2016

“We want to know the why,” explained Prof Natasja Holtzhausen, a qualitative researcher from the School of Public Management and Administration, to the third-year Marketing Research students.

L’Oreal Brandstorm 2016

Posted on February 29, 2016

Representatives from beauty company L’Oreal visited the third-year Marketing Research students on 11 February 2016.

Marketing Management honours students off to a flying start

Posted on February 25, 2016

The journey for the BCom (Hons) Marketing Management class of 2016 started on 1 February 2016. The theme of the welcome lecture was “Flying with Unlimited Marketing” and students were asked to dress accordingly. The students rose to the occasion and impressed with their creativity in...