Multiplying customer value

Posted on June 27, 2016

In the first semester of 2016 the BCom Honours (Marketing Management) group from the University of Pretoria was offered the opportunity to work with Momentum Multiply on a client challenge.

Recruiting Marketing Management students on Open Day 2016

Posted on June 24, 2016

On 21 May 2016 the University of Pretoria hosted its much anticipated annual Open Day. The event was designed for learners wishing to begin their studies at UP in the near future. It is estimated that a record number of approximately 25 000 visitors comprising mainly Grade 11 and Grade 12...

Digital marketing is an entire world

Posted on June 07, 2016

Tuesday, 24 May 2016, was an exciting day for the Department of Marketing Management’s BEM 356 Practical Project students. The extraordinary Ms Mbali Zondo stood before the class, not only as an account manager at Cerebra (a social media agency), but also as a proud alumnus, having...

Marketing third-years in L'Oreal Brandstorm national finals

Posted on June 07, 2016

Three third-year students from the Department of Marketing Management were selected as national finalists in the prestigious L'Oreal Brandstorm competition of 2016.

Let’s talk social media

Posted on June 02, 2016

Prof Melanie Wiese of the Department of Marketing Management attended a social media conference in Praque, Czech Republic, from 8 to 10 May 2016. Her paper, entitled ‘Perceptions, attitudes and behaviour towards advertising on Facebook’, was well suited to the conference theme,...

Marketing students go on an exclusive Bridgestone plant tour

Posted on May 26, 2016

On Friday, 6 May 2016, the third-year Marketing Management Practical Project (BEM 356) team leaders were taken to the Bridgestone South Africa manufacturing plant in Brits to give them some insight into the Bridgestone tyre manufacturing process. The student team leaders were collected at UP by...

BANKSETA grant changes the lives of UP students

Posted on May 17, 2016

The Banking Sector Education and Training Authority (BANKSETA) changed the lives of 75 students when it donated R9 million to the University of Pretoria (UP) for student bursaries.

Marketing students put shoulder to the wheel in Bridgestone project

Posted on May 13, 2016

The Department of Marketing Management and Bridgestone South Africa have teamed up for the 2016 third-year Marketing Management practical project. The purpose of the practical module is to provide students with the opportunity to practically apply theory to the marketing field. This year students...