Posted on November 06, 2015
The year has come to an end for the third-year BCom Marketing Management students who have worked on a practical integrated marketing project for Potatoes South Africa (PSA). A prize-giving function was held on 29 October 2015, where the top three groups were rewarded for their PSA projects. PSA...
Posted on November 02, 2015
As honours students in Marketing Management at UP in 2015, Mieke Bruins and Stephan du Plessis have been working on an integrated marketing communication strategy for the Gautrain Management Agency throughout the year. They share their experience of the brand and the high standards it adheres to,...
Posted on October 28, 2015
Mr Otto de Vries, CEO of the Association of South African Travel Agents (Asata), recently presented a guest lecture to the BCom Honours students in Tourism Management. His lecture focused on the future of business and retail travel agents, and he assured students that there is indeed still a role...
Posted on October 20, 2015
The Tourism Management Division hosted Prof Dimitris Koutoulas from the University of Patras in Greece during September 2015.
Posted on October 06, 2015
The Department of Marketing Management hosted Mr Joe Boniaszczuk, Marketing Sciences Director at GfK South Africa, on 19 September 2015. He presented a lecture on conducting market research in challenging environments to the MPhil Marketing Research students.
Posted on September 09, 2015
The 27th annual Southern African Institute for Management Scientists (SAIMS) Conference, themed ‘Management in Southern Africa: Change, Challenge and Opportunity’, was hosted on 30 August 2015 in conjunction with the School of Management Studies at the University of Cape Town.
Posted on September 08, 2015
During a visit to the Department of Marketing Management in July 2015, Professor Julie Ruth from the Rutgers University School of Business in the USA delivered a presentation to the Faculty of Economic and Management Sciences’ staff on the impact of technology on being a scholar-author.
Posted on August 31, 2015
The Department of Marketing Management hosted Professor Adré Schreuder, CEO of Consulta, founder and chair of the SA Customer Satisfaction Index (SASCI) and extraordinary professor in the Department during August 2015. He presented a customer experience management workshop to MPhil Marketing...
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