Posted on November 14, 2025
The Marketing Management honours Class of 2025 at the University of Pretoria (UP) displayed exceptional creativity and strategic thinking as they presented innovative concepts to enhance the customer experience for ABC Bank, a fictional, fully digital banking platform. Tasked with analysing...
Posted on November 12, 2025
On 10 September 2025, excitement buzzed through the air as the University of Pretoria’s Marketing Management honours students arrived at the Sandton Convention Centre, ready to engage with the South African business community at Leaderex – the country’s premier convention for...
Posted on November 10, 2025
From 29 September to 1 October 2025, UP took part in the Experience Research Society’s (Expresso’s) inaugural Around the World in 48 Hours: 7 Experiences Summit – a pioneering online global conference spanning all seven continents. The event brought together scholars,...
Posted on October 21, 2025
Khumo Malala, an honours student in the Department of Marketing Management at the University of Pretoria (UP), participated in the IBS Americas and CUOA Business School Exchange Programme in Italy during the July 2025 recess period.
Posted on October 21, 2025
The recent industry partnership with Korridor, a leading logistics and transport platform, offered the BCom Honours students specialising in Marketing Management the opportunity to tackle a challenging real-world problem: persuading thousands of existing customers to migrate from their legacy...
Posted on October 16, 2025
Travel and tourism in South Africa is forecast to support 1,9 million jobs in 2025, accounting for 11,3% of all employment in the country (World Travel & Tourism Council, 2025). This highlights the sector’s dual role as both a key employer and a significant source of opportunities for...
Posted on September 05, 2025
Dr Mafanedza Brutus Makumbi, a lecturer in the Department of Marketing Management, obtained his PhD in Tourism Management on 1 September 2025. Below is a photo of Dr Makumbi, his wife, and some of his colleagues in the Department of Marketing Management.
Posted on August 13, 2025
The dynamic partnership between UP’s Department of Marketing Management and Italtile – industry leaders in premium porcelain tiles, bathroom ware, and stylish home accessories –continues to bridge the gap between classroom theory and real-world application. Now in its eighth...
Posted on July 31, 2025
Prof Yolanda Jordaan attended the Business & Economics Society International conference held in Galway, Ireland, from 13 to 17 July 2025 to present a conference paper. The conference paper was co-authored by PhD graduate Dr Laureane du Plessis, and co-supervisor Prof Liezl-Marie van der...
Posted on July 01, 2025
In the first semester’s Marketing in Practice module, the BCom Marketing Management honours students at UP had the opportunity to collaborate with the business and finance students from Michigan State University (MSU) in the USA as part of the Collaborative Online International Learning...
Posted on June 12, 2025
The Faculty of Economic and Management Sciences (EMS) at the University of Pretoria hosted its annual EMS Excellence Day on 30 May 2025 at the Sanlam Auditorium. The event celebrated excellence in teaching, learning, and research while highlighting the Faculty’s impact on shaping the future...
Posted on June 04, 2025
Dr Bianca Frost will take on the Comrades Marathon to support UP’s missing-middle students.
Posted on June 01, 2025
During 2025, the G20 Presidency is held by South Africa, representing the first ever G20 held in Africa. The Urban 20 (U20) is a formal G20 engagement group and acts as a city diplomacy initiative that facilitates engagement between the G20 and cities.
Posted on April 03, 2025
In a dazzling collaboration that merged creativity with luxury, the BCom Honours specialising in Marketing Management students embarked on a transformative journey with V’dodili, a prestigious jewellery brand known for its elegance and craftsmanship.
Posted on March 28, 2025
The Department of Marketing Management collaborated with Inzpire Health in an industry partnership, providing Marketing Management honours students with valuable practical insights and skills surrounding the health and wellness industry.
Posted on February 05, 2025
UP honours students recently participated in the finals of the MEA Future Leaders Challenge
Posted on December 18, 2024
The Department of Marketing Management collaborated with Adcock Ingram’s Bioplus brand in a practical project, which sought to provide second-year students with the opportunity to apply marketing theory and practice skills in solving marketing challenges for an industry partner.
Posted on December 18, 2024
On Friday, 22 November 2024, the Department of Marketing Management at the University of Pretoria (UP) marked the culmination of a year of growth, hard work, and achievements with the Marketing Management honours cohort of 2024. The annual year-end function, hosted at the elegant Pure Café on...
Posted on December 17, 2024
UP Tourism Management honours students visited the Dinokeng region as part of their annual industry research projects for a week that was filled with a diverse range of tourist activities sponsored by various industry partners.
Posted on December 11, 2024
On 1 October 2024, the University of Pretoria’s (UP) honours marketing students partnered with The Little Optimist Trust to launch The Great Optimist Challenge (TGOC), a fundraising initiative that raised an impressive R41 276 for marginalised children.
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