Online Marketing research

Posted on February 25, 2014

Three staff members of the Department of Marketing Management visited the Hochschule fur Technik und Wirtschaft (HTW) in Berlin during January 2014. Drs Van Heerden, Wiese and Maree traveled to Berlin to share research ideas and initiate collaborative res

Alumnus returns home

Posted on January 27, 2014

Prof Deon Nel, an alumnus of the Faculty of Economic and Management Sciences, returned to his alma mater. He has been appointed in the Department of Marketing Management from 1 January 2014.

"Marketing in motion" in first year's hearts

Posted on January 24, 2014

The Department of Marketing Management pulled out all the stops to officially welcome the first-year class of 2014 on campus on Wednesday, 22 January. The eager, fresh-faced first years had been treated to an orientation that topped the bar. What better w

Marketing in Motion

Posted on January 23, 2014

The Department of Marketing Management is serious about getting marketing into motion in 2014. To put the words into action, the first-year BCom (Marketing Management) students were welcomed with the song Timber by Pitbull and Kesha.

Customer satisfaction index – a first for South Africa

Posted on November 26, 2013

Professor Yolanda Jordaan, Head of the Department of Marketing Management and co-founder of the South African Customer Satisfaction Index (SAcsi), was most excited about the release of the first full year national customer satisfaction index on 4 November

Academic versus commercial research: parallel universes?

Posted on November 22, 2013

The juxtaposition between academic and “real-world” research is a topic often debated – especially within the academic fraternity. As young researchers, the final year master’s course work in Marketing Management students found this research debate of great interest.

Students hold their own in front of the Gautrain Management Agency

Posted on November 18, 2013

On 29 October 2013, the Department of Marketing Management put their honours students to the ultimate test. After an entire year of working on the Gautrain marketing project, it was time for the students to demonstrate what they had experienced and learnt

'Expect the Unexpected' and come out tops

Posted on November 14, 2013

The Marketing Management Honours class of 2013 had a busy year, working on various industry challenges and meeting deadlines on a weekly basis. On Wednesday, 30 October, true to the nature of the Honours programme, the marketing class was caught off guard.