International expert presents MPhil Marketing Research workshop at UP

Posted on August 26, 2015

On 31 July and 1August 2015 the Department of Marketing Management hosted Professor Holger Lütters, a professor of International Marketing at the Hochschule für Technik und Wirtschaft in Berlin and a leading expert on the topic of online marketing research.

Building belief through narrative

Posted on August 25, 2015

Two industry experts from Etiket brand design and marketing agency, a company who builds belief through narrative, delivered a guest lecture to the third-year Marketing Management class on 13 August 2015.

Marketing Management says goodbye to Prof Puth

Posted on July 29, 2015

The Department of Marketing Management hosted a farewell function for Prof Gustav Puth on Friday, 19 June 2015 at the Serengeti hall on UP’s Hatfield Campus.

Cutting-edge training courses in Marketing Research to be offered from 2016

Posted on July 16, 2015

Following a programme review and extensive industry feedback, the format of the GfK programme in Marketing Research offered by the Department of Marketing Management at the University of Pretoria (UP) will be changed in 2016.

Marketing Management honours students promote EMS through video concepts

Posted on June 23, 2015

The honours students of the Department of Marketing Management had to conceptualise a promotional video for the Faculty of Economic and Management Sciences (EMS), through means of a storyboard. A storyboard, according to Oscar-winning director Martin Scorsese, is the way to visualise the entire...

International experts share cutting-edge knowledge with master’s students

Posted on June 18, 2015

The Department of Marketing Management hosted two marketing research experts from market research institute GfK SE in May 2015. Mr Norbert Wirth, GfK SE’s Global Head of Data and Sciences based in London, presented a lecture on the role of smart data in the world we live in, and how social...

SAB shows the marketing students how to sell it!

Posted on June 10, 2015

The Department of Marketing Management teams up with the Human Resources Development (Learning and Development) team from South African Breweries (SAB) to expose students to valuable selling skills as part of the third-year BCom Marketing Management module Personal Selling and Account Management...

Let’s do ‘marketing’ on Open Day

Posted on June 08, 2015

More than 25 000 high school learners and parents stepped away from their weekend routine to take part in the University of Pretoria’s Open Day on 23 May 2015. The atmosphere on UP’s Hatfield Campus was energetic and the grounds was filled with enthusiastic high school learners...