Marketing honours students delight Eskom Finance Company

Posted on October 01, 2018

The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged by their latest client, Eskom Finance Company (EFC), to develop an innovative marketing campaign using cost-effective marketing tools and methods to sell a mortgage loan to Eskom millennial employees.

Marketing students experience #smashthelabel

Posted on September 28, 2018

The second-year Marketing Management students recently attended a presentation on the Castle Lager #smashthelabel marketing campaign, which was launched officially in September 2018.

Marketing students learn about digital developments

Posted on September 05, 2018

‘The future is digital’ was the theme of a recent lecture attended by third-year Marketing Management students. Mr Verushen Reddy, Director of Strategy and Digital Marketing at Promise Group, introduced the topic of digital marketing through a video displaying futuristic technology in...

Italtile rewards top UP Marketing students for their sales excellence

Posted on September 05, 2018

Italtile, leaders in the retail of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories, collaborated with the Department of Marketing Management in the first semester of 2018, to provide the third-year BCom Marketing Management students with an...

Emeritus professor receives international lifetime achievement award

Posted on August 31, 2018

Emeritus Prof Ernie Heath, together with Prof Melville Saayman from North-West University, were the first-ever recipients of the Tourism Educators South Africa (TESA) Lifetime Award at the 7th Biennial International Tourism Studies Association (ITSA) & 2nd Tourism Educators South Africa...

Marketing students learn about building iconic brands through creativity

Posted on August 31, 2018

Mr Andy Rice, a well-known branding and advertising expert, recently presented a guest lecture on creativity to the third-year Marketing Management Practical Project class.

The past meets the present: Department of Marketing Management Alumni Evening

Posted on August 31, 2018

With 2018 nearing an end, the Honours Marketing Management students are beginning to ponder what their next move will be and where will they be in the coming year.

UP Marketing honours students gain INSIGHT into the Consulta challenge

Posted on August 31, 2018

During the month of August, the University of Pretoria’s 2018 BCom Honours in Marketing Management students presented solutions to a panel consisting of four representatives from Consulta and two lecturers. Consulta is a leading customer experience consulting and market research firm in...