Posted on August 24, 2018
The national commemoration of Women’s Month offers an opportunity to not only pay homage to the women who took to the streets in 1956 to march against the unjust pass laws of the day, but also to celebrate a new generation of women who have taken the baton forward and are making a...
Posted on August 22, 2018
The Marketing Management honours programme is designed to prepare students for the world of work.
Posted on August 17, 2018
The Department of Marketing Management and Coca-Cola launched the 2018 second-year practical student project at the beginning of August.
Posted on August 08, 2018
One of the highlights of the third-year UP-Bridgestone marketing project is the Bridgestone factory tour.
Posted on August 07, 2018
“Good luck guys, your presentation will be great!” This was the sound of BEM 356 students encouraging each other before presenting the first deliverable of their third-year marketing project to a panel of representatives from Bridgestone and Supa Quick.
Posted on July 25, 2018
Italtile provided the Strategic Marketing Management honours students with a practical marketing challenge that served as their exam project. Students had to develop a promotional strategy for Italtile with the goal of increasing the footfall in showrooms in general, but specifically to increase...
Posted on July 17, 2018
Italtile, global retailer of tiles, sanitaryware and related products, partnered with the Department of Marketing Management to provide the third-year BCom Marketing Management students with an opportunity to gain hands-on sales experience in the Personal Selling and Account Management module.
Posted on July 17, 2018
As Jamie Notter once said, “Innovation is change that unlocks new value”, and what better place to get inspired than the Madex expo.
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