UP Marketing Honours students are Seriously Addicted to Mathematics

Posted on April 16, 2019

The BCom Honours in Marketing Management students at the University of Pretoria were tasked with developing a marketing campaign for a rapidly growing South African organisation called Seriously Addictive Mathematics (S.A.M).

Marketing students experience the value of access to information

Posted on April 15, 2019

A library training session was held for the BCom Honours in Marketing Management class of 2019 on 18 February, led by Mr Thulani Mahlangu, the Marketing Management Information Specialist in the Faculty of Economic and Management Sciences Library, to assist students towards the completion of the...

Exposing Marketing students to neuroscience and its impact on consumer behaviour

Posted on April 15, 2019

Ms Corli du Toit, a behavioural researcher working within a modern neuroscience laboratory known as the Market Insights and Neuro Discoveries (MI.ND) Lab, addressed the second-year Marketing Management students at the University of Pretoria on 4 March 2019. Ms Du Toit, a current PhD student...

CONSULTing the UP Marketing Honours class

Posted on March 18, 2019

The University of Pretoria’s BCom Honours Marketing Management class of 2019 were put to the test when they prepared for their first client presentation in their honours year. The presentations to Consulta tested the students’ research, analytical and problem-solving skills, as well...

Marketing student wins business trip to Italy with Italtile

Posted on December 14, 2018

The collaboration between the Department of Marketing Management and industry partners offers students the opportunity to put theory into practice and gain invaluable hands-on experience.

Stephan and Pierre Viljoen Award takes Marketing PhD student to Denmark

Posted on December 05, 2018

Mrs Jade Verbeek, lecturer and PhD student in the Department of Marketing Management, was the worthy student recipient of the 2018 Stephan and Pierre Viljoen Award to the value of R50 000.

Taxi drivers take lessons in manners

Posted on November 30, 2018

University, manufacturer join in helping educate those in the industry.

Marketing honours students get hungry for new ideas with Spur

Posted on November 21, 2018

The University of Pretoria’s 2018 BCom Marketing Management honours students were challenged to develop innovative marketing campaigns for a variety of target markets with the aim of increasing demand for the Illinois Spur in Hatfield, as part of the Marketing of Services module.