|Module code||LEK 220|
|Faculty||Faculty of Natural and Agricultural Sciences|
The agribusiness system; the agricultural value chain, the unique characteristics of agricultural products; marketing functions and costs; historical evolution of agricultural marketing in South Africa. The marketing environment. Consumer behaviour and consumer trends. Introduction to supply and demand analysis. Developing a marketing plan and strategies for agricultural commodities; market analysis; product management; distribution channels for agricultural commodities, the agricultural supply chain. Introduction to the agricultural futures market. Marketing in the 21st century. Online marketing, social media. Market structure.
|Service modules||Faculty of Economic and Management Sciences|
|Contact time||3 lectures per week|
|Language of tuition||Module is presented in English|
|Department||Agricultural Economics Extension and Rural Develo|
|Period of presentation||Semester 2|
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