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Behaviour science for business impact 863


 
Module code GIJ 863
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This elective develops a toolkit and interventions based on principles and experiments that have practical value for business. A distinct selection of principles and methods from diverse fields will be demonstrated and applied. These techniques are aimed at enabling behavioural shifts for business impact. Students will develop essential insights into these methods and will apply the learning by creating persuasive interventions to shift behaviour.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisite.
Contact time 21 contact hours per 3 week-cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 2
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