|Module code||GIJ 863|
|Faculty||Gordon Institute of Business Science|
This elective develops a toolkit and interventions based on principles and experiments that have practical value for business. A distinct selection of principles and methods from diverse fields will be demonstrated and applied. These techniques are aimed at enabling behavioural shifts for business impact. Students will develop essential insights into these methods and will apply the learning by creating persuasive interventions to shift behaviour.
|Contact time||21 contact hours per 3 week-cycle|
|Language of tuition||Module is presented in English|
|Department||Gordon Institute of Business Science|
|Period of presentation||Semester 2|
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