|Module code||GIA 789|
|Faculty||Gordon Institute of Business Science|
This course outlines marketing strategies in the context of overall corporate objectives and introduces a systematic approach to marketing decision-making, including market and customer analysis, the analysis of marketing opportunities and implementation and evaluation of marketing plans. We also explore e-business and strategies of marketing through the Internet.
|Contact time||24 contact hours per 3 week cycle|
|Language of tuition||Module is presented in English|
|Department||Gordon Institute of Business Science|
|Period of presentation||Semester 1|
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