|07250025||Faculty of Economic and Management Sciences||Department: Marketing Management|
|Minimum duration of study: 1 year||Total credits: 180||NQF level: 09|
Full particulars of the degree programme and selection regulations are contained in a brochure which is available from the departmental website: https://www.up.ac.za/marketing-management/article/51794/postgraduate-degrees.
1. Relevant BComHons degree
2. A cumulative weighted average of at least 65% for the honours degree
Please refer to the brochure and MCom (coursework) selection regulations on the department's website.
There are no electives and all modules must be passed.
The pass mark for the research article (BEM 811) is 50%. A pass mark of at least 50% is also required in the examination of each module.
Minimum credits: 180
This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results.
This module equips the student to conduct independent research by executing a research project on a relevant topic, of which the findings are reported in an academic article.
This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.
This module introduces various marketing themes, which will be debated to provide new insights, scientific reasoning and practical application. The aim is to stimulate critical reading, thinking and writing; integrate current knowledge and work experience in a holistic and pragmatic manner; and formulate thoughts scientifically and logically.
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