Module code | TBE 720 |
Qualification | Postgraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | This module covers themes of air transport, business travel and eTourism. The themes are explored from a strategic management perspective. The module will consider, amongst other, contemporary issues, leaders in the global airline industry and their effect on tourism, relationships between suppliers, business travel managers, travellers and travel management companies, and the strategic use of information technology across the tourism value chain. |
Module credits | 25.00 |
Programmes | |
Prerequisites | No prerequisites. |
Contact time | 1 lecture per week |
Language of tuition | Module is presented in English |
Department | Marketing Management |
Period of presentation | Semester 2 |
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