Module code | TBE 719 |
Qualification | Postgraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | This module includes themes such as destination marketing, events management and sports tourism. The themes are explored from a strategic management perspective and cover several topics such as current trends in destination marketing, strategic and practical issues of events management and markets, product offerings and strategic issues at destination management level. |
Module credits | 25.00 |
Programmes | |
Prerequisites | No prerequisites. |
Contact time | 1 lecture per week |
Language of tuition | Module is presented in English |
Department | Marketing Management |
Period of presentation | Semester 1 |
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