The purpose of this module is to enhance the international perspective of South African business people and other interested parties in order to increase the competitiveness of local businesses. This can be done by the student gaining appropriate knowledge on international trade in general and international or multinational businesses in particular. Study themes: • Globalisation; • National differences in political economy; • International trade theory; • Foreign direct investment; • The strategy of international business; • The organising of international business; • Entry strategy and strategic alliances and • Global marketing and RandD.
Only for BComHons (Business Management) students OBS 310 and OBS 320
5 block weeks of 3 hours each
Language of tuition
Module is presented in English
Period of presentation
Semester 1 or Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.
Postal Address: University of Pretoria Private Bag x 20 Hatfield 0028