Module code | BEM 822 |
Qualification | Postgraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge. |
Module credits | 20.00 |
Programmes | |
Prerequisites | No prerequisites. |
Contact time | 5 lectures |
Language of tuition | Module is presented in English |
Department | Marketing Management |
Period of presentation | Semester 1 |
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