Module code | DRA 709 |
Qualification | Postgraduate |
Faculty | Faculty of Humanities |
Module content | This module explores performing arts management within local contexts, develops strategies for defining, positioning and pricing performances, formulates marketing strategies, and offers approaches for designing and managing market-effective organisations. The module also includes professional and developmental approaches to events marketing and management. |
Module credits | 45.00 |
Programmes | |
Prerequisites | No prerequisites. |
Contact time | 2 discussion classes per week, 2 lectures per week |
Language of tuition | Module is presented in English |
Department | Drama |
Period of presentation | Year |
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