|Module code||INY 726|
|Faculty||Faculty of Engineering, Built Environment and Information Technology|
Establishing an effective competitive intelligence programme is an integral part of every enterprise that wants to survive in the new millennium. This module focuses on the competitive nature of the business environment, the aim of competitive intelligence, Porter's Competitive Forces Model, the distinction between competitive intelligence and industrial espionage, the intelligence process as well as the tools and techniques for the development and implementation of a competitive intelligence programme.
|Contact time||2 lectures per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 1|
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