Product development 411

Module code KLR 411
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Production: product analysis, planning and execution. Application clothing, textile and consumer knowledge by utilising a CAD-program for planning and assembling apparel. The small business enterprise: Introduction: clothing small business enterprises; types and locations. Marketing aspects: target market selection; product mix; pricing methods; distribution channels; marketing communication mix; financial aspects.

Module credits 19.00
Prerequisites KLR 221 and KLR 321
Contact time 1 practical per week, 2 lectures per week
Language of tuition Afrikaans and English are used in one class
Department Consumer Science
Period of presentation Semester 1

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