| Modulekode | LEK 713 |
| Kwalifikasie | Nagraads |
| Fakulteit | Fakulteit Natuur- en Landbouwetenskappe |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. Agricultural marketing. The nature, development and conceptualisation of marketing and marketing study; the marketing environment, nationally and internationally; the functional and institutional approaches to marketing study; price discovery and margins; dynamics of agricultural and food marketing channels; competition and concentration on horizontal and vertical level; conflict and power relationships in agricultural marketing; economics of food consumption, consumer behaviour and consumer action; food market segmentation; food quality and branding, price, product, promotional and distributional policy; marketing analysis and planning. Global food marketing issues, contracting and changing global food retail patterns. |
| Modulekrediete | 15.00 |
| Programme | |
| Diensmodules | Fakulteit Ekonomiese en Bestuurswetenskappe |
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 1 lesing per week |
| Onderrigtaal | Module word in Engels aangebied |
| Departement | Landbou-ekonomie, Voorligting en Landelike Ontw |
| Aanbiedingstydperk | Semester 1 of Semester 2 |
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