Programme: Postgraduate Diploma Digital Innovation

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Code Faculty
07220020 Faculty of Economic and Management Sciences
Credits Duration
Duration of study: 1 year Total credits: 130
Prof MC Matthee
[email protected]
+27 (0)124203365

Programme information

The duration of the programme is 12 months. The programme is presented by means of contact sessions and online delivery.

Admission requirements

A relevant bachelor’s degree.



Additional requirements

  1. The Dean has the right of authorisation regarding matters not provided for in the General Regulations or Faculty Regulations.
  2. Only selected candidates will be allowed to register for a Postgraduate Diploma.
  3. The Department concerned reserves the right not to present a programme during a specific period or to limit the number of candidates admitted.
  4. The presentation of the programme is subject to the admission of a minimum number of candidates.

Examinations and pass requirements

An examination is written in each of the modules and a minimum of 50% should be obtained in each of the modules to pass.

There are no supplementary examinations in this programme.

In calculating marks, General Regulation G12.2 applies.
Subject to the provisions of General Regulation G.26, a head of a department determines, in consultation with the Dean

  • when the examinations for the Postgraduate Diploma in his/her department will take place, provided that:
  1. examinations for the Postgraduate Diploma which do not take place before the end of the academic year, must take place no later than 18 January of the following year, and all examination results must be submitted to the Student Administration by 25 January; and
  2. examinations for the Postgraduate Diploma which do not take place before the end of the first semester, may take place no later than 15 July, and all examination results must be submitted to the Student Administration on or before 18 July.
  • whether a candidate will be admitted to a supplementary examination, provided that a supplementary examination is granted, only once in a maximum of two prescribed semester modules or once in one year module;
  • supplementary examinations (if granted) cover the same subject matter as was the case for the examinations; NB: For the purpose of this provision, the phrase "not sit for an examination more than twice in the same subject" as it appears in General Regulation G.18.2, implies that a candidate may not be admitted to an examination in a module, including a supplementary examination, more than three times.
  • the manner in which research reports are prepared and examined in his department. NB: Full details are published in each department's postgraduate information brochure, which is available from the head of department concerned. The minimum pass mark for a research report is 50%. The provisions regarding pass requirements for dissertations contained in General Regulation G.12.2 apply mutatis mutandis to research reports.

Subject to the provisions of General Regulation G., the subminimum required in subdivisions of modules is published in the study guides, which are available from the head of department concerned.

Minimum credits: 130

Core modules

  • Module content:

    • The need for entrepreneurship • Characteristics and traits of entrepreneurs • Impetus for entrepreneurship • Difference between small and entrepreneurial ventures • The entrepreneurial process • Ideas vs Opportunities • The Window of Opportunity • Market research and target markets • The Business Plan

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  • Module content:

    • The theorem surrounding creativity, innovation and opportunity finding
    • The techniques to facilitate and enhance creative thinking
    • A full understanding of business innovation in an entrepreneurial context

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  • Module content:

    This module will be used to present special, relevant topics within the expertise of the department.

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  • Module content:

    A research paper on a topic from the field of informatics.

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  • Module content:

    Informed by the participatory approach to communication this module reflects in depth on methods for the effective communication of information. In order to achieve this, the nature on information within the context on Information Science will be investigated. Thereafter, communication media will be identified and discussed and students will learn how to create a target audience profile to determine the appropriate media and content for the dissemination of information.
    Information and communication technologies (ICTs) and the communication of information will be investigated along with literacy and media literacy. The communication of information will form a central focus of this module. Therefore the role of traditional, interpersonal, as well as modern media will be addressed. The processes of creating meaningful and effective messages for the communication of information as well as intercultural communication will also be addressed.

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Elective modules

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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