News

  • Seeing is (dis)believing

    Posted on June 05, 2025

    Generative artificial intelligence (GenAI) is changing how we work, play and relax. Whether you use ChatGPT to write a brief, Midjourney to generate visuals or MuseNet to create unique soundtracks, these technologies have opened up opportunities for richer content.

  • Green, deep learning

    Posted on May 29, 2025

    A single query to ChatGPT uses as much electricity as burning a light bulb for about 20 minutes. Multiply that by the millions of requests that this artificial intelligence (AI) chatbot receives each day, and the environmental impact is ominous.

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