Traditional integrated marketing communication lives on

Posted on September 05, 2016

Third-year Marketing Management students at the University of Pretoria enjoyed a guest lecture by Mr Johan Kleynhans in July 2016. The lecture focused on corporate strategy and some of the traditional integrated marketing communication (IMC) elements.

Dream it. Plan it. Produce it. Repeat.

Posted on September 01, 2016

Mr Mark Schefermann, Co-founder and Strategic Director at Lucky Beard, a transactional interface design agency, recently presented a guest lecture to the third-year Marketing Management students.

Marketing Management students benefit from strong industry ties

Posted on August 22, 2016

The strong ties that exist between the Department of Marketing Management and some leading brands within the industry have benefited honours students who are getting exposure to real-life case studies. The students were recently visited by two guest lecturers, who gave them insight into the...

Marketing student participates in the Obama Young African Leaders Initiative

Posted on August 19, 2016

Ms Mahlodi Kgatle, a BCom Honours in Marketing Management student, is participating in an initiative launched by President Barack Obama of the USA as a signature effort to invest in the next generation of African leaders.

Mr Humbani wins award for first journal article publication

Posted on July 26, 2016

Michael Humbani, lecturer in the Department of Marketing Management, received the award for the best first journal article published during a ceremony that was held by the Faculty of Economic and Management Sciences in June 2015.

Premier management training programmes launched for the local taxi industry

Posted on July 25, 2016

Enterprises UP together with Toyota South Africa and the Department of Marketing Management recently launched two premier management training programmes geared towards upskilling the local taxi industry at Faircity Roodevallei Conference Centre outside Pretoria.

Student ad agencies wow in the exam for Gautrain

Posted on July 22, 2016

The Marketing Management honours students partnered with the Gautrain Management Agency (GMA) during the first semester for their practical marketing project. The students were challenged to create brand awareness by means of an integrated marketing communication (IMC) campaign for the Gautrain...

Marketing Management partners with Toyota SA to train the taxi industry

Posted on July 18, 2016

Two high quality, customised skills development programmes have been launched after UP and Toyota SA partnered to realise the shared dream of developing a special programme for the taxi industry. The Ses’fikile Programme on Management Principles and Practices is aimed at the executives in...