Posted on June 05, 2018
The third-year students studying BCom Marketing Management at the University of Pretoria kicked off the 2nd quarter of the year with a big bang. For a third consecutive year, the Department of Marketing Management is partnering with Bridgestone South Africa on an exciting practical project, for...
Posted on May 22, 2018
The prize for the top third-year student group in the Practical Marketing module for 2017 included a weekend trip to Sun City. For this project, the third-year Marketing Management students were given a challenge to increase awareness of the Firestone brand among one of four distinct target...
Posted on May 22, 2018
Prof Yolanda Jordaan, Head of the Department of Marketing Management, attended the 382nd International Conferences on Economics and Social Sciences (ICESS) in London on 7 May 2018. This conference is hosted by the Institute of Research Engineers and Scientists, which is a nonprofit organisation...
Posted on April 23, 2018
On Wednesday, 14 March 2018, the honours students in Marketing Management had a once-in-a-lifetime opportunity to collaborate with a group of international management students from Rutgers University in New Jersey, USA. This is the third year that Rutgers students visited the Department of...
Posted on April 20, 2018
Three PhD students (also staff members) from the University of Pretoria's Department of Marketing Management attended the Annual Conference of the Emerging Markets Conference Board (EMCB) and Doctoral Consortium, hosted by Wits Business School from 4 to 7 April 2018. The conference and doctoral...
Posted on April 16, 2018
On 20 March 2018, the second-year Marketing Management students at UP celebrated Culture Day as part of their Consumer Behaviour module. For Culture Day, students were asked to dress in their cultural attire, bring any food items, or dance/sing to depict the diversity of culture in South Africa...
Posted on April 11, 2018
Prof Wolfgang Strasdas from the Eberswalde University for Sustainable Development in Germany visited the honours class in Ecotourism at the University of Pretoria’s Hatfield Campus on 20 March 2018. As an expert in the field, he presented a noteworthy lecture on corporate social...
Posted on April 05, 2018
On Thursday, 15 March 2018, the third-year Marketing Research students at the University of Pretoria attended a guest lecture presented by Werner van Zyl, Co-founder of the Neuromarketing Association of South Africa (NMASA) and Founder/Director at Connectomes (formerly Neuromind), a consultancy...
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