Prof Tania Maree of the Department of Marketing Management in the University of Pretoria’s Faculty of Economic and Management Sciences was honoured for her National Research Foundation (NRF) rating at the recent UP Virtual Academic Achiever Awards
. The purpose of this event was to congratulate academics on exceptional academic achievement during the 2020 academic year.
Screen shot taken during the live virtual Academic Achievers Event
Prof Maree’s C-rating confirms that she is an established researcher with a sustained record of productivity in the marketing field, and is recognised by her peers as having produced a body of quality work. The focus of her research is integrated marketing communications (IMC), with a particular focus on advertising and social media. She investigates IMC in terms of media users, as well as media sources.
Prof Maree has contributed to the field of marketing communications in the form of several publications in local and international peer-reviewed journals, such as Journal of Promotion Management and European Business Review, as well as numerous conference papers in South Africa and internationally, such as the Academy of Marketing Science World Marketing Congress. Her work successfully adds a voice to the extant marketing communications literature on the African continent as well as globally.
Prof Maree’s C3-rating from the NRF will be active for a five-year period as of 1 January 2021.