Posted on July 20, 2022
UP Tourism Management students recently showed their nerves of steel, when they presented their final exam assignments to an esteemed panel of tourism industry leaders.
Posted on July 08, 2022
Marketing in Practice lecturer and online business owner Michelle du Plessis gives students insight into the real world of digital and social media marketing.
Posted on June 22, 2022
Van Schaik Publishers has launched a new internship opportunity that offers a year of workplace experience to a Department of Marketing Management graduate.
Posted on May 27, 2022
After more than two years of virtual classes, graduations and awards functions, the Department of Marketing Management was able to host its annual in-person prize-giving function to celebrate the top academic achievers.
Posted on March 15, 2022
On Wednesday, 16 February 2022, the BCom Honours (Marketing Management) students boarded a bus and started their honours journey with a field trip to an unknown destination.
Posted on February 24, 2022
The Department of Marketing Management and beauty company Amka partnered in a practical project to give second-year students an opportunity to practice skills in solving marketing challenges for an industry partner.
Posted on February 24, 2022
The BCom Honours (Marketing Management) students at the University of Pretoria explored healthy living by partnering with consumer health and wellness company Nativa on two of its brands – Stress-Away and RadiCal.
Posted on February 08, 2022
As we begin an exciting 2022, the Department of Marketing Management is proud to reflect on the successes of the honours Class of 2021 by sharing exciting success stories from three Marketing Management honours students that landed their dream job.
Posted on December 22, 2021
The third-year BCom Marketing Management students were posed the challenge to create awareness for the Oasis Water brand in their practical project.
Posted on December 10, 2021
University of Pretoria (UP) PhD student Bianca Frost and her supervisor, Professor Elizabeth du Preez of the Department of Marketing Management, received the Best Paper Award at the Making Waves in Africa conference.
Posted on December 08, 2021
University of Pretoria’s (UP’s) marketing expert, Professor Melanie Wiese, advised consumers to shop smarter during the recent highly anticipated Black Friday.
Posted on December 07, 2021
Professor Melanie Wiese from the Department of Marketing Management at the University of Pretoria (UP) unpacked consumer behaviour and decision making during her inaugural address.
Posted on December 06, 2021
Prof Tania Maree of the Department of Marketing Management was honoured for her National Research Foundation (NRF) rating at the recent UP Virtual Academic Achiever Awards.
Posted on October 20, 2021
Marketing Management honours students were challenged to create a strategy to educate individuals who are uneducated regarding diabetes prevention and control, as well as inform individuals with Type 2 diabetes about the benefits of insulin usage.
Posted on October 01, 2021
Profs Anneli Douglas and Elizabeth du Preez from the Department of Marketing Management were invited to share their views at the prestigious inaugural Africa Travel and Tourism Summit.
Posted on September 03, 2021
After an eventful semester, the BCom Honours (Marketing Management) Class of 2021 had one last milestone to reach before enjoying a well-deserved winter recess. Their exam assignment was for a unique client – PPS.
Posted on September 01, 2021
Events act as powerful brand elements for host destinations and the ideal is to become established as an event hub, with recurring events as part of a calendar to ensure sustainability in the increasingly competitive events tourism sector. This sector has been among the hardest hit by the...
Posted on September 01, 2021
An excited BCom Honours (Marketing Management) class met an equally excited team of directors from Mafori Group, which was the class’ third industry client for the Marketing of Services module, facilitated by Dr Michelle van der Merwe.
Posted on July 14, 2021
Staff from the Department of Marketing Management expressed a need to connect with one another during times of lockdown and working from home. This need sparked the idea for the Covid-Comfort-Connection-Challenge (C-C-C-C) by the Head of Department, Prof Yolanda Jordaan.
Posted on July 13, 2021
Despite the difficult COVID-19 circumstances since 2020, the Department of Marketing Management appointed three new staff members: Dr Felix Bello (1 March 2021); Mafanedzwa Makumbi (1 May 2021), and Dr Rejoice Tobias-Mamina (1 June 2021). Some of these appointments took over a year to materialise...
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