Posted on March 26, 2015
Mrs Belinda Bradley, a franchise expert from SA Franchise Warehouse, visited the BComHons (Marketing Management) class on 11 March 2015 to share her knowledge and expertise on the franchise industry. Mrs Bradley provided background information on the South African franchise industry and shared...
Posted on March 09, 2015
Two UP marketing students and their lecturer were invited to attend the inaugural Interactive Advertising Bureau’s (IAB) SA Digital Summit, hosted by IAB SA in association with the BBC.com on 19 February 2015. The summit marked a day of thought-provoking ideas and 11 excellent international...
Posted on March 02, 2015
To introduce the new honours students to Strategic Marketing, the students were challenged to engage with digital marketing in a fun and interactive way – and in line with the Department of Marketing Management’s 2015 theme namely “Make Marketing Matter”. The honours...
Posted on February 16, 2015
The journey for the BComHons (Marketing Management) class of 2015 kicked off on 3 February 2015 with a fun, sporting class. The theme of the welcome lecture was “The Marketing Games” and, prior to the first class, students were informed to dress for the welcome lecture representing a...
Posted on February 16, 2015
Following the University of Pretoria’s slogan, “Make today matter”, the Department of Marketing Management‘s theme for 2015 is “Make marketing matter”. Mr Thinkwell Ndhlovu, Ms Jade Samuels and Ms Danita Potgieter, lecturers in the Department, inspired the...
Posted on February 16, 2015
Prof Yolanda Jordaan, Head of the Department of Marketing Management, and Prof André Jordaan, professor in the Department of Economics, attended the Winter Global Business Conference in Tignes, France from 2 to 6 February 2015. The focus of the conference, hosted by the Innovation Institute...
Posted on January 26, 2015
During October, the Department of Marketing Management welcomed members of the TuksAlumni board, Chairperson Judge De Villiers, Mr Francois Grobler, Mr Neeltje Wilkens and TuksAlumni Manager Dr DC Jacobs into one of the honours classes.
Posted on January 16, 2015
For four weeks, the student hub at the Piazza on the Hatfield Campus has been a hive of activity with ‘Gautrain Activations’, as honours students of the Department of Marketing Management ran a promotional campaign to increase awareness for the Gautrain and to promote the Gautrain as...
Posted on December 03, 2014
Marketing Management students had the opportunity to examine two excellent examples of physical evidence, one of the so called 7 Ps of marketing, on the University of Pretoria’s Hatfield Campus. The evidence was found in none other than buildings on the campus.
Posted on October 29, 2014
International researcher Prof Holger Lütters, a professor from the Hochschule für Technik und Wirtschaft in Berlin, Germany, presented an insightful guest lecture to the Marketing Management honours class on ‘The power of “like” – social networks analysis’.
Posted on October 21, 2014
Spring Day 2014 was celebrated by the Department of Marketing Management in cultural style.
Posted on May 12, 2014
The Department of Marketing Management honoured its top students of 2013 at a prize giving ceremony held in April 2014. The Department had much to celebrate as 2013 was a very successful year for both students and staff.
Posted on April 07, 2014
Personal selling and account management is a new module for third-year students studying towards a BCom (Marketing Management) degree. This module aims to equip marketing students with the necessary skills and to prepare them for a career in the field of
Posted on March 25, 2014
Telani Nel completed the BComHons (Marketing Management) degree at the University of Pretoria at the end of 2013. After numerous job interviews, she was appointed at Barclays Pan Africa
Posted on March 19, 2014
To introduce the 2014 BComHons (Marketing Management) students to strategic marketing and also in line with the 2014
Posted on March 17, 2014
The BComHons (Marketing Management) students were challenged to develop and execute a fundraising/sponsorship strategy for the Phyllis Robertson Home as part of their curriculum. The aim of the challenge was to give students the opportunity to share their
Posted on February 25, 2014
The journey for the BComHons (Marketing Management) class of 2014 has officially begun and based on the first class, this group will not disappoint. The theme of the welcoming lecture was
Posted on February 25, 2014
Three staff members of the Department of Marketing Management visited the Hochschule fur Technik und Wirtschaft (HTW) in Berlin during January 2014. Drs Van Heerden, Wiese and Maree traveled to Berlin to share research ideas and initiate collaborative res
Posted on January 27, 2014
Prof Deon Nel, an alumnus of the Faculty of Economic and Management Sciences, returned to his alma mater. He has been appointed in the Department of Marketing Management from 1 January 2014.
Posted on January 24, 2014
The Department of Marketing Management pulled out all the stops to officially welcome the first-year class of 2014 on campus on Wednesday, 22 January. The eager, fresh-faced first years had been treated to an orientation that topped the bar. What better w
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