UP represented at INVESTOUR Workshop

Posted on November 14, 2017

Prof Berendien Lubbe, Head of the Tourism Management Division, participated in the annual INVESTOUR Workshop in Las Palmas, Spain, from 16 to 17 October 2017.

Marketing Management students get a ‘tiser’ from Coca-Cola

Posted on October 27, 2017

There was excitement, energy and passion amongst the University of Pretoria’s second-year Marketing Management students as they were introduced to their project partner for their practical module in July 2017

SAIMS Conference 2017: Science serving practice.

Posted on October 13, 2017

The 29th Annual Conference of the Southern African Institute for Management Scientists was held from 10 to 12 September 2017.

Marketing students think outside the box for a good cause

Posted on September 26, 2017

The Marketing Management honours students got involved with the Wollies Animal Project, with the goal of putting their marketing skills to good use while gaining practical experience in non-profit marketing with the ‘give-a-dog-a-bone’ challenge, as part of the Strategic Marketing...

Marketing students ‘convert from manual to digital’ for Bosch SA

Posted on September 07, 2017

On 2 August 2017, the Marketing Management honours students received their first client challenge in the Strategic Marketing module. After two weeks of hard work and dedication, all teams presented their ideas on a pull marketing campaign to a Bosch representative. The pull marketing campaign...

Strategising with Firestone

Posted on September 06, 2017

On 3 August 2017, the third-year BCom Marketing Management students presented their second deliverable of the practical project module to the client, Bridgestone/Firestone.

Marketing students ‘discover’ how it feels to win with Discovery

Posted on August 29, 2017

The exam for the Marketing of Services module in the BCom Marketing Management honours degree took place on Thursday, 15 June 2017. The exam entailed a project conducted in partnership with Discovery, where students had to develop ideas for a new product aimed at millennials.

A memorable evening with Marketing Alumni

Posted on August 25, 2017

It is halfway into the year, and the BCom Honours (Marketing Management) students are anxious to secure a job for next year. The Department of Marketing Management wants to assist its students on their career journeys, and as such, the idea of a guest panel of alumni was born.