Marketing students collaborate with two world class brands

Posted on October 26, 2016

A total of 14 third-year Marketing Management students from the University of Pretoria took part in the BMW centenary celebrations, hosted in conjunction with Bridgestone South Africa, as part of the their practical project. The event took place on Saturday, 20 August 2016 at the Red Star Raceway...

BMW Advanced High Performance Driving experience

Posted on October 18, 2016

The Dynamic Treads, the winning team of the second assignment in the third-year Marketing Management Practical Project module, were treated by Bridgestone South Africa (BSAF) to a BMW Advanced High Performance Driving experience (worth R2 500 per person) on Wednesday, 28 September 2016. The...

Shopper marketing: engaging shoppers online and offline

Posted on October 07, 2016

Students enrolled for the Integrated Brand Communication module had the pleasure of having Ms Talita Myburg as a guest lecturer on 13 September 2016. Ms Myburg discussed how shopper marketing is used by marketing practitioners as an integrated marketing communications (IMC) tool.

The journey of the Sticks and Stones marketing team

Posted on October 07, 2016

The winning team of the first assignment in the Marketing Management Practical Project module were recently treated by Bridgestone South Africa to a 4x4 driving experience. The purpose of the first assignment was to obtain a better understanding of the tyre industry in terms of what competitors...

Top marketing students win a trip to Cape Town

Posted on October 07, 2016

Bridgestone South Africa, which acted as industry partner for the third-year Marketing Management students’ Practical Project module for 2016, provided students with the opportunity to practically apply theory to the marketing field. This year the students were required to develop a...

Marketing students thinking outside the box, inside ABSA’s Equinox

Posted on October 06, 2016

The BCom Honours in Marketing Management students were recently challenged to think outside the box when they visited ABSA’s new strategic innovation zone, Equinox, to complete several marketing-related acitivities.

Adding value – one cup of coffee at a time

Posted on October 06, 2016

Vintage Coffee, a coffee shop that adds value to its community by donating its profit to a non-profit organisation every month, has recently opened its second store in Menlo Park. In order to gain access to three new target markets in the area, namely schools, students and businesses, they...

EMS spring graduation ceremony

Posted on September 19, 2016

The beginning of spring marked a time of celebration when the Faculty of Economic and Management Sciences held its graduation ceremony in the Rembrandt Hall at the LC de Villiers Sports Campus on 2 September 2016.