Marketing students help power tools to go digital

Posted on March 22, 2018

Prof Melanie Wiese arranged an opportunity for the Strategic Marketing Management honours class of 2018 to work with Bosch on a project for their professional power tools range of products.

Marketing Management honours students fly higher

Posted on February 27, 2018

“A mile of highway will take you a mile, but a mile of runway will take you anywhere.” – Author unknown The Department of Marketing Management welcomed the BComHons (Marketing Management) group of 2018 on 5 February 2018 with the theme ‘fly higher’. The students...

BISI brings UP talent to the forefront

Posted on February 21, 2018

Students from the University of Pretoria (UP) excel in marketing management practical assignment facilitated by the Faculty of Economic and Management Sciences - Department of Marketing Management, in collaboration with BISI (Bramhope International School of Innovation) - winner of the Accenture...

Corruption and state capture: Research gives 'voice' to ordinary South Africans

Posted on December 07, 2017

The Centre for Communication and Reputation Management at the University of Pretoria recently commissioned a study to explore the views of ordinary South Africans regarding corruption and state capture.

Final cheers to Appletiser

Posted on December 01, 2017

On 14 November 2017, the Department of Marketing Management and Appletiser celebrated the winners of the Appletiser project for the second-year Marketing Management students.

Third-year Marketing Management Practical Project with Firestone rolls to a close

Posted on November 23, 2017

The third-year Marketing Management students’ practical project, in partnership with Bridgestone, ended on a high note with a classy prize-giving function on 11 October 2017.

Marketing Management students get “on top” of “on-premise channel”

Posted on November 23, 2017

The second-year Marketing Management students are making good progress on their practical project for Appletiser, which forms part of their practical module

Marketing Management students experience the power behind experiential marketing

Posted on November 23, 2017

The second-year Marketing Management students, as part of their practical project, have been challenged to develop a marketing communication strategy to increase the awareness and sales of Appletiser amongst 18 to 35-year olds, within the on-premise channel.