Posted on March 10, 2020
A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...
Posted on December 13, 2019
The BCom Honours (Marketing Management) class of 2019 at the University of Pretoria took a trip down ‘Electric Avenue’, visiting Major Tech, a well-known and respected brand in the electrical industry.
Posted on December 13, 2019
The honours students in the Department of Marketing Management at the University of Pretoria were tasked to work with South African National Parks in 2019 on a project about brand promises and slogans aligned with the South African National Parks’ brand values.
Posted on December 13, 2019
The Department of Marketing Management and Italtile collaborated to provide the Strategic Marketing Management honours students with an opportunity to gain insight and work on a realistic industry challenge, which served as the exam project.
Posted on December 05, 2019
Armed with creative ideas and lots of enthusiasm, the second-year Marketing Management students had to present their UP-Playboy/Playgirl deodorant projects to a panel of judges recently.
Posted on December 05, 2019
On Thursday 14 November 2019, the Department of Marketing Management and the Marketing Management honours class of 2019 concluded the year by celebrating the students’ achievements with a prize-giving function. Throughout the year the honours students were given various client challenges...
Posted on December 03, 2019
What better way to end off a practical project than with a celebration of achievements! Sponsored by manufacturer of cosmetics, toiletries, hair products, pharmaceuticals and skin care products Amka, second-year Marketing Management students were treated to a prize-giving function on 13 November...
Posted on December 02, 2019
There has been considerable research into the world of neuroscience, the purpose of which is to give brands insights into the way the brain responds to stimuli. The belief that building a brand is an art rather than a science no longer holds. Recent research suggests that successful companies are...
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