Marketing students learn about Izikhothane: A unique South African subculture

Posted on August 06, 2020

One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...

#UPGraduation2020: Tourette’s syndrome did not hold back UP graduate

Posted on June 14, 2020

Music and determination propelled Radlyn Naidoo, a University of Pretoria (UP) BCom Honours graduate with Tourette’s syndrome (TS), to achieve his goals.

‘A recipe for success’ – Dean Elsabé Loots discusses 100 years of UP Economic & Management Sciences achievements

Posted on June 02, 2020

Faculty Dean Professor Elsabé Loots leads the team responsible for guiding EMS@UP into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.

Tourism honours students #LiveTheirWild

Posted on May 19, 2020

South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...

Congratulations to autumn 2020 EMS graduates

Posted on April 15, 2020

The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.

Alumnus profile: Pierre Viljoen

Posted on April 06, 2020

Having the right people around you in any business venture, helps in no small measure to secure a firm foundation for success, believes alumnus Pierre Viljoen. This has proven all too true in each one of his three enterprises...and to this day he cherishes the camaraderie and friendship of his...

Marketing and tourism postgraduate students sharpen their research skills

Posted on March 16, 2020

The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...

‘Time to fly’ for Marketing Management’s honours students

Posted on March 10, 2020

On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...